Adobe Marketo Engage General

During the next Marketo Measure product release, scheduled on June 14, 2024, Marketo Measure is deprecating the Salesforce fields that our managed package pushes to the Lead and Contact Objects in SFDC (see the Release Notes link at the bottom of this post to learn which fields). This blog post highlights the benefits and rationale of why Marketo Measure is turning these fields off, as well as how to retain the same information on your Leads, Contacts, and Reports in SFDC. Why deprecate these fields? There are multiple reasons: Eliminating the need to export to the Lead and Contact objects frees up bandwidth and API Calls, leading to fewer SFDC API credits used and improved processing speeds. Fewer direct object interactions means fewer opportunities for validation errors or permission issues for our SFDC<>Marketo Measure connected user. These changes also help with our data infrastructure, preventing unnecessary duplication of our core data points and minimizing reliance on rel

*dates are subject to change, please check back for latest informationOn July 31, 2025, LinkedIn is deprecating old versions of the APIs used in the LinkedIn Lead Gen Forms integration with Marketo Engage.  The new versions of these APIs require a different set of permissions and will require reauthentication with LinkedIn to use the new versions of these APIs.  Support will be introduced for the new version of these APIs with the July 2024 Release    What do I need to do? You'll need to reauthenticate any LaunchPoint services of the Type “LinkedIn Lead Gen” or “LinkedIn Matched Audiences” and agree to the new permission scopes required by the updated LinkedIn APIs between July 26, 2024 and July 31, 2025 to avoid any service interruption. You can find these by clicking on the Type column in your Admin > LaunchPoint menu. Selecting Group By This Field can make this process easier by grouping all services of the same type together:      

Hi Marketo Nation community   Reaching out to notify all MME customers who are using our iOS SDK about an important update regarding inclusion of iOS privacy manifest file in our iOS SDK(v0.8.5) for MME. This update is necessary for publishing new version or to publish new app to the App Store. This change is initiated to meet Apple guidelines which require reason for using some API's.   Please share the information below with members of your team who manage MME.   What is changing? Only the iOS SDK will have an additional privacy manifest file inside the new version of SDK. Customer has to upgrade to new version to avoid any issues related to publishing app to app store. The new iOS SDK v0.8.5 has been released   Why is this change being made? This change is done to meet Apple Guidelines, read more here from Apple (https://developer.apple.com/news/?id=av1nevon).   What customer action is required? If customer is upgrading/publishing a new version of their App

Dear All Marketo Customers,   This is to inform you about an essential update regarding the Firebase Cloud Messaging (FCM) service which needs you to change the Android Push Access notification in the Marketo Admin section.   Google had deprecated the XMPP protocol on 12th June, 2023 and will stop support on 12th June, 2024. So we will be migrating to the HTTPv1 API from the legacy XMPP protocol.  The FCM HTTPv1 API offers several advantages over the legacy protocols, including enhanced security, increased message payload size, and improved error handling.   Migrating to the new API will ensure that your push notifications and messaging functionality remain seamless and efficient. Here are the key reasons for the FCM HTTPv1 migration: Improved Security: The FCM HTTPv1 API employs modern security practices, including support for OAuth 2.0 authentication, allowing for secure communication between your servers and the FCM service. Larger Payloads: The new API allow

Hello Nation,   To fight the bot activity in the last two years we have launched two identification methods for email bots (Please check the links below for more details): Identification based on Proximity Pattern Identification based on the IAB list Proximity Pattern identifies activities as bot activities based on behavior i.e. if multiple activities from an email asset are sent to a specific lead happening at almost the same time i.e. <1sec. In the Jan release of 2024, a new enhancement to the Proximity Pattern is launched to further improve the bot activity detection.     Now you can set the time difference that should be considered for identifying the activities that happened close to each other as bot activities.     Important Notes: Default value for this time difference is set to 0 seconds i.e only activities that happen in exact same second are identified as bots You can only set a time difference value as high as 3 seconds As you incr

In November 2023, Adobe Marketo Engage announced in this Marketo Nation Article, an update regarding Email Verification for SSO Only Users. Additionally, Marketo Engage reviewed email verification status for users and found that some users share the same verified email address. This conflict will prevent successful user migrations for the two users sharing the same email address and must be corrected.    Beginning February 20, 2024, and into the month of April, Adobe will roll out email verification corrections for SSO Only users and any users having a shared email conflict. Upon the rollout, previously verified users in the target audience will have their email verification status updated to “Unverified” and will be sent a verification email prompting them for action. This is not a phishing attempt. Users will need to verify their email address via the link sent in the verification email.  Users and admins will be alerted once this has occured in their subscription

Hi Marketing Nation Community!    Your feedback is valuable in helping us create relevant and impactful programs to come, we'd love to hear from you. Please tell us about your Marketo Engage learning journey either through: Filling this quick survey before 3/8/24 or Signing up for an informational interview here Thank you in advance for your time and feedback! Feel free to reach out to me directly with any questions. Best, Stephanie

The digital marketing landscape is changing, with the deprecation of third-party cookies leading the charge. This shift impacts how we track online interactions, affecting two features in Marketo Measure: impression tracking (via DoubleClick integration) and cross-domain tracking. Here's what you need to know:   Impression Tracking: Historically, third-party cookies allowed us to de-anonymize impression traffic. With the deprecation of third-party cookies, this capability will no longer be supported. Any B2B attribution touchpoint must come from a known individual to be useful. Cross-Domain Tracking: The primary way Marketo Measure uses to identify anonymous web visitors is through form submissions. Previously, with cross-domain tracking enabled via third-party cookies, a single form submission on one domain could facilitate the identification of the same anonymous visitors across multiple domains. However, as third-party cookies are phased out, eliminating cross-dom

Adobe is removing Marketo Account Insights Browser Plug-in from Chrome Web Store on April 8, 2024. After this date, existing customers can continue using the plug-in if it is already installed on their Google Chrome browser. The plug-in does not support sign-in with Adobe ID. Once a user is migrated to Adobe Identity for authentication of Marketo, the user will no longer be able to access the plug-in.     For more information about Marketo on Adobe Identity, please see:    Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions: Why is Adobe removing Account Insights Browser Plug-in from Chrome Web Store?   Due to low adoption rates, we have decided to redirect our focus and resources on more utilized features.     Why sign-in with Adobe ID isn’t supported by this plug-in?    The plug-in was developed before Marketo was acquired by Adobe in 2

Exciting times here at Marketo Measure! There are 9 newly released Discover Dashboards that are already released to ALL Marketo Measure instances. Here's what's new:    Revenue Overview Board - The Revenue Overview dashboard provides insights into the total revenue derived from your CRM, shedding light on your marketing strategies’ role. It offers an overview of how marketing influences your overall revenue and contributes to the successful closure of deals. Attributed Revenue Board - The Attributed Revenue Dashboard offers a focused perspective on the revenue directly linked to your marketing endeavors. Explore how your marketing strategies have been instrumental in sealing deals. ROI Board - The ROI Dashboard provides marketers with a granular view of returns on investment across channels, subchannels, and campaigns. It meticulously breaks down cost and revenue patterns, while also spotlighting metrics like cost-per-lead, deal, and opportunity, ensuring a co

  Why Chat for B2B? As you know well, your B2B buyers love to self-serve before engaging with your sales team, which continues to make your website one of the most critical demand-generation tools you have. But even with personalized, dynamic, and compelling content, web visitors can easily lose interest or get distracted and bounce from your site. Even if they stick around long enough to find the content they want or fill out a form, it may be several days before they hear from a sales rep (and even longer to coordinate an actual meeting). This process is riddled with potential drop-off points and doesn’t help sales and marketing capitalize on their website traffic, especially when using separate 3rd party chat tools with slow, disconnected data. Why Adobe Dynamic Chat? Adobe Dynamic Chat is an end-to-end conversational marketing solution built-in to Marketo Engage and powered by Adobe Sensei GenAI. It allows marketers and sellers to engage in conversations with customers togeth

      Adobe Dynamic Chat is the new conversational channel for Marketo Engage that enables businesses to design and deliver personalized contextual conversations to every web visitor. Since its first launch in Feb 2022, we have received tremendous traction and a lot of feedback on how businesses would like to leverage this more and make it an integral part of their overall marketing strategy.   We are super excited to announce many exciting capabilities that will help you drive even more engagement and pipeline! Following are some highlights that have been introduced:   Live Chat Conversations Offer your qualified web visitors to connect with your sales representatives through chat.     Conversational Flows Probably not every action has to lead to a conversation but every action has to lead to more engagement. With Conversational Flows you achieve exactly that. Design a conversation flow and trigger the flow to any visitor on a specific action (for exam

We are reaching out to notify customers about an important update regarding Adobe Marketo Engage’s Real-Time Personalization capabilities. These updates are aimed at accommodating the latest jQuery versions for future support. This change has been initiated due to the security vulnerabilities and outdated status of previously supported jQuery versions, some of which are over a decade old now.   Please share the information below with members of your team who manage Real-Time Personalization for  Adobe Marketo Engage.   What is changing? From October 26th 2023, rtp.js extends its support to jQuery 3.x versions. However, after the 2024R2 release, the default version of rtp.js will exclusively support jQuery versions 3.x and their corresponding jQueryUI versions. If customers haven’t specified preferred jQuery versions, it will default to loading 3.7.0 and jQueryUI 1.13.2.   Why is this change being made? The older jQuery versions raise security concerns, exhibit l

Good Morning Everyone! We are reaching out to notify customers about an announcement that impacts Marketo’s Launchpoint Integration service with Cisco Webex.   Adobe Marketo Engage, along with Cisco Webex, is thrilled to announce the launch of Marketo’s latest Launchpoint Integration with Cisco’s Webex Webinars. This latest integration shall be made available to all the customers of Adobe Marketo Engage on 1st November 2023.   Cisco had earlier retired its Webex Events product on March 31, 2023 and provided extension for its support for Adobe Marketo Engage customers till December 31, 2023. This extension shall continue to be in place till December 31, 2023.   With the launch of the latest Launchpoint Integration with Cisco’s Webex Webinars, both the Launchpoint integrations: Cisco’s Webex Webinars (latest) and Cisco’s Webex Events (former) will be supported between 1st November 2023 and 31st December 2023. This will allow Adobe Marketo Engage customers to transition all

The Marketo Engage team is thrilled to announce our latest feature – Engagement Map.   The value of Engagement Map lies in the ability to build out reusable campaigns aided by intuitive visualization. It brings in a layer of simplicity in a sophisticated tool. Engagement Map is the visualization of the power that Marketo Engage has brought to our customers for years!     Here are some high value use cases that you can achieve with Engagement Map: Easily manage and validate interconnected campaigns with visualization Increase operational efficiency with enhanced error handling and troubleshooting Accelerate time to value by quickly onboarding new users Improve alignment across key stakeholders with intuitive visuals that provide insight into complex campaigns   Engagement Map helps marketers at all levels     How it works   Engagement Map will be available to all users with access to Smart Campaigns in their current Marketo Engage instances on Aug

After September 21, 2023, access to the Adobe Marketo Engage classic experience for all the following Design Studio assets along with the ability to toggle between classic and the modern “New Experience” will be deprecated from all Marketo Engage subscriptions as we focus on delivering our modern user experience to all our customers.   All the capabilities in Marketo Engage Design Studio from the classic experience shall be made available in the modern experience and there will be no loss of data associated with this transition.   We have already brought some of our most popular Marketo Sky innovations to our modern experience and ensured that all the capabilities in the classic experience are available in the modern experience. And the response to the modern experience has been positive till now.   As Marketo Engage gravitates towards redefining the way marketers conduct their daily activities with higher productivity, improved ease of use, and optimized workflows, we w

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Support boolean field types Now you can sync and capture boolean data type fields into Dynamic Chat from Marketo. In the map-to-response option, you can see the data types along with the field names. When you select a boolean field type, you will see responses Yes or No are auto-populated and the same will be shown to the visitor through the chatbot.     Submit button for info capture card Customer feedback we received - "When entering data in the chatbot as an end user, it’s not clear you need to press “enter” to submit". Makes sense right? So we added submit button to info capture card   Dialogue used by list As you might already know you can retarget or run operational campaigns based on visitor engagement with dialogues using the new set of Dynamic Chat triggers and filters in Adobe Marketo Engage. If you have

After May 19, 2023, access to the Adobe Marketo Engage classic experience for the following Design Studio assets along with the ability to toggle between classic and the modern “New Experience” will be deprecated from all Marketo Engage subscriptions as we focus on delivering our modern user experience to all our customers:   1.  Email Template Details Page 2.  Landing Page Template Details Page 3.  Form Details Page 4. Snippet Details Page   We have already brought some of our most popular Marketo Sky innovations to our modern experience and ensured that all the capabilities in the classic experience are available in the modern experience. And the response to the modern experience has been positive till now.   As Marketo Engage gravitates towards redefining the way marketers conduct their daily activities with higher productivity, improved ease of use, and optimized workflows, we would like to transition the user experience completely to the modern experi

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Chat Transcript  As you may already know, all lead engagement with the chatbot is captured as an activity against the lead in Marketo Engage. Now you can see how the conversation went with the chatbot transcript. A new attribute "Chat Transcript" is added "Engaged with Dialogue" activity type which captures the URL of the conversation transcript.   Once you open the URL, you can see the conversation between the person and the chatbot.   You can view the conversations either in the chatbot window or in plain text format, along with dialogue and time details on the right.   Support Integer and float field types Now you can sync and capture Integer and float data type fields into Dynamic Chat from Marketo. In the map-to-response option, you can see the data types along with the field names. You can use these attributes

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Roles and Permissions  Now manage access to your Dynamic Chat users with new roles and permissions functionality. Now you can create your own product profile and add different combinations of permissions to manage access to users.   Also from now on we can create the following 3 default product profiles with respective permissions: - Marketing Admin - Marketing user- Calendar Agent   Globalization of static content Most of you already know that you can create dialogues for non-English visitors, but we heard feedback from you that this serves the majority of the need but there is system-specific content that still shows up only in English.  we have implemented a language selection feature at the dialogue level and system-specific text will be automatically translated into the respective language for a  v

The Design Studio Assets delivered in the New Experience as a part of Jan 2023 release are:   Snippet List View:   From Jan 2023 release, Marketo Customers would be able to get a glimpse of Marketo’s next generation experience for Snippet list view. Marketers will be able to discover Snippet list view with a brand new experience to enhance usability through uncluttered view as well as perform bulk actions on multiple snippet assets. A toggle switch placed at the bottom of the screen will help with the transition from old experience to the new experience and vice-versa in order to avoid losing context and help retain the changes. Users will be able to obtain a comprehensive view of all the snippets, perform quick actions and use filters to shortlist relevant snippets based on name, status and archival state.     Landing Page Template List View:   From Jan 2023 release, Marketo Customers would be able to get a glimpse of Marketo’s next generation experience for La

Apple recently announced new features in their upcoming iOS and macOS releases which are designed to protect data from third parties. A broad set of FAQs on the potential impact can be found on Adobe Experience League. We have provided an additional set of Marketo Engage-specific FAQs below. Since the new features have not yet been released by Apple, much of the information below is speculative. We plan to post updates as we learn more, so please stay tuned.  UPDATE: iOS 15 is now generally available on both iPhone and iPad.  We have conducted tests using iPhones running iOS 15 with Mail Privacy Protection enabled.  Please see updates to this FAQ below (in red).    Will this impact email open-tracking in Marketo Engage?  Highly likely. Early reports suggest that the&nbs