Adobe Marketo Engage General

Having submitted my fair share of support tickets in Marketo, I'd love to see some (hopefully) simple improvements that would make the experience a lot smoother:   With the main ticket description at the top of the page, follow-up comments should be oldest first (this also makes more sense given that the comment box is at the bottom of the page) Add a window expander for the comment box (it's available here in the community!) - it takes a really long time to write out a detailed ticket or comment because you can only see 5 lines at a time, resulting in constant scrolling Allow links to be embedded in text - makes it easier to reference examples for troubleshooting without taking up a ton of space in the comment box Automatically have links open up in a new window - I've lost count of the times I've clicked on a reference link earlier in the ticket only to lose what I was writing at the time and have to start over Connect file attachments to the comments/ticketing section - I like

to be able to configure the expiration date for download report link in smart list subscription

Existing GET API endpoint for querying the static returns an array of people in the static list - along with that it would be helpful if there's an alternate endpoint to get the count of members or if the existing query endpoint can accommodate returning the member count. Counting the array elements isn't very neat approach for people / services just interested in getting hold of count of members.

We are looking for a way to pull a list of AEM pages that Marketo forms are on. Right now we use the AEM form component for Marketo forms https://adobe-consulting-services.github.io/acs-aem-commons/features/marketo-form/index.html and are looking for a way to pull all the AEM pages the forms are on. 

Straightforward idea: there are times when clients may need to pass the type of program that is used in a flow step. For example, if you have an Event program with specific channels for Roadshow and Tradeshow, you may want to stamp the channel in a field in a flow step for sales purposes. However, there's no systematic way to note a program's channel in a flow step today--instead, you must create a Program token with the same value, then reference that token.   Could a text token that outputs the channel name be created to streamline flow processing?

Hi.  I have an idea where you can us some type of searching mechanism whether a filter criteria or a report that searches for a specific external URL used in all assets. For example, I can't recall what email that uses a specific external URL, and it would be helpful to have a searching tool to quickly scan all assets for this URL instead of going through all the emails. Thanks.

Increase Email Velocity Script Token Limit from 100KB to 200KB. 

when importing a list I want an option where I am able to only import new contacts without updating the existing contacts in the database. The current default setup and "skip new people and updates" doesn't let you only import new. I should be able to control whether I want to import new only, update existing only or both.

Currently in the webhook response mapping, we see an option of selecting the program member custom fields from the field dropdown - but in-practice we encounter an exception (RuntimeException:: 877 -- <PMCF field name> not found, to be precise) when the webhook tries to update the response in the PMCF fields. It would be great to be able to write the webhook response data to the PMCFs as this'll allow us to directly map and store the data for the use-cases involving webhook and PMCF.

Hi,   I wonder if many people will benefit by having the form fill date added to the export from UI when we try to create a smart list for form fills for a specific form.   Thanks, vineela.

hello,    I'd like to suggest to add a redirect rule scheduler to the Adobe Marketo Engage roadmap.  I saw several threads around this topic or about a landing page scheduler in the Community.    Alternatively,  it may be interesting to create a redirection rule to a non-Marketo landing page and keep both URLs (like for Marketo landing page in Marketing Activities > Landing Page > URL settings), so that whenever the Marketo landing page URL is obsolete (unapproved/unpublished), the other non-Marketo landing page URL automatically takes over.   Kind regards,   Aurélie  

Marketo landing pages are often seen by enterprises as one part of a larger web presence, and one that needs to have a unified user experience and interface regardless of where a web property is served.   In order to accommodate this, a common solution is to implement the use of Web Components for their brand. This provides a consistent look and feel across multiple tech platforms, including AEM and Marketo. However, while AEM can support web components, Marketo cannot support the custom element structure needed to work with web components. This results in a major pain point where Web Component-generated templates must be rendered back into flat HTML/CSS/JS—which is not always possible to do.   To use Adobe's own web components system as an example: if someone were to generate a landing page template using the <sp-button> tag, the markup would be stripped to just <sp>. This renders the custom web component elements unusable.   Would it be possible t

Many of our marketers constantly ask our team "why can't we drill down into the basic reports in Marketo to view the leads behind the individual metrics?"   I realize you can create a smart list for this additional level of insight, but it requires extra effort (and many are used to having this capability in other platforms).  Also, many of our marketers aren't that familiar with Marketo - so providing our field marketers the ability to access Marketo to quickly view the high-level data and detail are key here.  An alternate solution would be having the ability to include a one-time report send as a flow step within a smart campaign, but that doesn't appear to be on Marketo's product roadmap ( ).We already know that the Email Performance and Email Link Performance reports don't have this capability.  So the alternative was to use the Email Analysis reports in RCE - with "cell drill-through" enabled - or so we thought.Common drill-down functionality in many othe

Currently due to the limitation of email asset endpoints - email that is part of a program that is using  Email Testing (A/B Test, or Champion/Challenger Test) is not available for querying using  Get Email by Id, Get Email by Name,  Get Emails - to overcome this users tend to use the activities endpoint to get the test email details. Emails with A/B tests have an ".Whole Emails Test"/".Subject Line Test" appended to their name in the activities API endpoint response but there is little info supplied for the test variants - it would be great if response includes few more attributes with the additional details for the test variants (like subject lines, from name, send times, etc.). The test variant id currently supplied in the attributes parameter helps little in identifying what and how actually the test variant was configured (subject lines, from name, send times, etc.). 

Marketo's effect measurement report is regularly notified by email using the delivery registration function and checked. I delivered it every Monday, but the email was not delivered on March 21st.The reason why the email was not delivered was because the delivery registration was suspended.   From here, it's a guess at the moment.Reports delivered by email have an unsubscribe link in the email, and if you press this, it will be unsubscribed without a confirmation step. Therefore, it seems that you accidentally clicked and stopped.   Would you please take measures to avoid erroneous operations, such as not placing the stop link in the email or displaying a confirmation dialog when the stop link is clicked?

All marketing automation tools have the basic drag and drop feature for generic modules. Marketo's dependency on having to create a template to get modules is rather a big roadblock. Please add generic modules to stop dependency on templates. 

Marketo's audit trail does not show folder movement logs in the audit trail. As of now, for the folder asset, Marketo logs create, delete activities and the folder level token(s) modification. While existing activity/change log for the folders are good, it would be great to see the folder movement activities in the audit trail as well - this will help us with the enhanced visibility and tracking in the Marketo instance especially one with tons of assets and users.

I want to see where in the email are people clicking. I can see the link report that getting a heatmap visual helps better. This would help identify which section of the email people click more, whether a button or text links work better and overall engagement based on the length of an email.

I am editing this post as I found the way to preview personalization with segments and list. This post can be deleted. Thanks!

Our Sales Team receives daily smartlists via subscriptions for leads but Marketo's default settings is that the link only works for 4 days and cannot be adjusted. This poses a serious problem when someone from the team goes on vacation. It would be great to extend this to have the link available for 30 days.

I would like to share with my colleagues, internally, the evolution of the data in Marketo in an automatic way. To do this I have created several reports in Revenue Explorer that I have grouped together in a single Dashboard.The problem is that there is no way to share this data in an automated way. I would need to export the dashboard as a PDF and/or share it automatically like the Revenue Explorer reports. Can you develop this? Thanks in advance, Thibault

A massive improvement to Marketo's field management capabilities would be create your own folders for better field management.  HubSpot, a competitor, already does this. Being able to create your own folders for managing fields would improve admin's ability to keep track of what fields already exist as well as their use case. A good example of this would be for email compliance related fields, or a preference center, where it's important to keep track of all the fields you use, and why you use them.  A similar ideas was published a few years ago - https://nation.marketo.com/t5/ideas/ability-to-group-custom-marketo-fields-in-various-folders/idc-p/260407

For ease of operations, I'd like to be able to (or automatically) have deleted (and inactive) SFDC campaigns not available to be synced to Marketo programs. Viewing deleted SFDC campaigns makes it harder to find the current ones I'm looking for without creating errors when syncing to my Marketo programs.

It would be great if Marketo could consider allowing adding different fonts into the drop-down options with flexible modules? At the moment you can change the code to a specific font, and then when you pull through the module the font should be available, however, it would be much more user-friendly to allow this in the dropdown. Also marketers could then select to use different fonts to use within the module if needed. eg for a wsgswgy module you could set a different font as a heading, and then another for the paragraph copy.   In addition, there are some standard fonts, such as Open Sans, which would be good to include generally.

Today, when a Marketo customer uses a native CRM-based sync, Support has the option to map multiple fields together. This goes above and beyond the detection of Lead and Contact fields being linked in Salesforce. For example, if a Lead field and Account field share similar values, a mapping can be made to support both the Lead and Account version of the field as one field.    However, when using the default Marketo objects for a custom sync—Person and Company—there is no way to execute the same concept. As a result, any customer using a fully custom sync must then pull both the Person version of a field and the Company version of a field. CRM-synced customers do not have to do this.   Can the ability to map between Marketo's own objects (or at least between Person and Company) be implemented?