Adobe Marketo Engage General

      The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this by adding Marketo Custom Activities and Fields so that you can get events and lead field values into Marketo.   In particular, this post will help clear up some prickly points like “What is a primary key in a custom activity?” and “Can custom activity fields populate lead fields?”.         In case you missed my first two posts on this topic or need a quick refresher before diving in below take a cheeky glance at these posts:   The difference between Marketo and a CDP Overview of the Segment-Marketo Relationship    Custom Activities   Primary Key & Other Custom Activity Fields   Before diving into the creation of a custom activity in Marketo and mapping this activity to a Segment event, it is best to start by explaining the primary key and how properties of the Segmen

    Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.   This post will focus on tracking UTM parameters but if you want to learn how to track organic referral, social, and search visits with your campaigns so they DON’T STEAL ATTRIBUTION FROM YOUR PAID CAMPAIGNS then take a look at the Anonymous People & Attribution post.   As a bonus for the eager beavers among us, I will also show you how you can streamline the process from a marketing team member requesting UTM parameters all the way to setting up tracking for these parameters in Marketo.   Tracking UTMs   UTM Program           Within the UTM program there are 4 different smart campaigns responsible for tracking visits or conversions and

      This post sets out to demistify the enigma of anonymous people and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for anonymous people I will show you how to modify your smart campaigns so that these leads will always get their first and last touch attribution fields set correctly.   While this post focuses exclusively on attribution, if you want to learn more about anonymous people in general then see the Understanding Anonymous Activity and People documentation.   Attribution Program Setup   Before beginning with this post, I first recommend taking a look at the UTM Tracking & Automation post where I walk through how to set up attribution programs and smart campaigns to track visits and conversions from ad campaigns where UTM parameters are being used. The same setup outlined in this previous post can also be used for tracking organic search, social, and referral visits

Hello, I am looking for confirmation that the flow below works as I expect. I am trying to send only to the smart list members first, and then 4 hours later, send to anyone who didn't get the email yet. Does the below do this? I want to ensure that people won't accidentally get the same email twice in this flow.   

Hi Community,   I am trying to modify an existing module so that I can use segmentation (dynamic content) on both an image and the link embedded on the image.    Thus far, I am only able to dynamically segment the image URL (i.e. I can set a different image for each segment), but I cannot access the link embedded on the image to segment that (i.e. I can't change out the link that I want people to go to when they click on the image). (**Ignore the Invalid Image URL warning--it goes away after updating the image URL)     Below is the code for the module. The ID for the image in question is "Mod_09_Logo".     <td align="center" valign="top" style="border-collapse: collapse; mso-line-height-rule: exactly; padding:${section_top_space_01} 0px ${section_bottom_space_01} 0px;"> <table align="center" width="600" border="0" cellspacing="0" cellpadding="0" class="em_main_table" style="border-collapse: collapse; mso-table-lspace

I have an email for which the content is completely generated with velocity script. In the content I create a list of links. The number of items in the list is different for every lead. The problem is that I do not succeed in creating trackable links ( I refer to this post of Sanford : https://nation.marketo.com/t5/product-blogs/creating-trackable-links-even-when-a-token-includes-http-or/ba-p/314510 )   So before I generate the list, I already have some content which is avaliable in my variable ${output}, and then I continue like this:     #set( $link = "<a style='color:#00ADEF;text-decoration:underline;' href='https://www.dataline.eu/nl/" ) #set( $link = "${link}${j.u}${googleUTMString}") #set( $link = "${link}'>") #set( $link = "${link} ${j.t}") #set( $link = "${link} </a>") #set( $output = "${output} ${openListItem} ${link} ${closeListItem}")     All links are working fine, but are not tracked.How can I solve this issue???

I’m a type-A person - meaning that everything must be in order, running smoothly and according to plan. Pretty quickly I found out that putting off fires is not exactly my favorite place to be. In our line of work putting off fires is part of the daily job - but does it have to be like that?     Not necessarily. I took it upon myself this year to minimize all “surprises” and have a chance to fix things before they escalate.     Meet my OP-System Checks program. In this blog post, I am going to talk about all the fun things I put in there.      In the 3 folders you see above I have a series of smart lists that enable me to find errors in the database. Some of them I check daily, some are checked weekly while some maybe 1/month. The goal is to have 0 records on each smart list. The goal is also to catch any errors early on and take the steps to remediate them. Below I share the most popular lists in my instance. All these lists can be adapte

Hello Marketing Nation,   Welcome to the 23rd edition of the Fearless Forum. In this edition, learn from Community veteran and expert Sanford Whiteman about how to make the most out of the 'maxlength' attribute in a form field, watch a North America MUG meeting to learn more about Global Form Validation Rules, see who made it into our 2022 Adobe Marketo Engage Champion class, and much more!   In this edition: Read Up on Our Latest Product Updates: Several new features were added to Adobe Marketo Engage in the March 2022 release. Check out the quarterly release notes for more information. Meet the Latest Champion Class: Your 2022 Adobe Marketo Engage Champions are here! Read more about these individuals, their expertise, and more on our Community blog post. Adobe Summit 2022 Recap: Check out all the Marketo Engage specific training workshops and strategy sessions from Adobe Summit 2022. Deep Dive into Max Length Attributes: Read community ve

hello there, we have an urgent problem, we could not log in our Marketo for some reason, anyone knows how should we solve this?Don MayberrySupportI have read another questions in the community, it seems happen to a lot of users occasionally, anyone has experience on this and a solution ?

Hello Marketo folks, I have created an AB test with whole emails in an Email Send program and the test has run successfully.  Now I am required to run another AB tests for a different set of whole emails in the same program.    Is this possible? or should I create another Email send program under the main Email send program and have the AB test set up under the sub email program ?   Please advise   Thanks

Hello We have a form on a RTP Dialog Web Personalization. The form is set to "Stay on page".What we are trying to do is once the form is submitted have a success message replace the form and the page not to refresh.We have the page displaying the success message initially but the page refreshes so quickly that the user really does not have time to see the message. When the page refreshes we also get the URL with this extra parameter that breaks/errors the page I assume because of some server setting that then does not allow this parameter.?aliId=eyJpIjoiTkZIam9TaHptdWFtZE5ReCIsInQiOiJwN2R4Wjd4OEFJWW9cL1dEcHB5cm5ndz09In0%253D&iesrc=ctr   See code that we are using: <!DOCTYPE html> <html> <head> </head> <body> <script src="//pages.to.xyz.com/js/forms2/js/forms2.min.js"></script> <div class="form-container"><form id="mktoForm_6739"> <h2>Recession Recovery: Stay Ready with Our Economic Updates</h2> <br /><b

Hi,   I've created a form which is embedded into a website.   Each time the form is completed, I would like an email to go to a central mailbox. The email needs to include details of all of the fields which have been completed on the form.   To be able to do this, I believe that I need to create send tokens for each of the form fields. Is this a Email Script token? If so, can anyone help with what script would need to be included within this token to display the required information?

I have a an odd request from our Sales team, but I would like to check if I am missing anything.  We want to run a specific campaign and demand from form should be creating new leads with a new record type ID even if they already exist in Salesforce (under different record type) - create a duplicate.  This sounds to me as an easy no-go as they won't be able to see any history in Salesforce, interesting moments due to duplicate record + all future problems on Marketo side. Technically can I even push a new "create" Sync to Salesforce flow step? (I would guess I could delete the lead's id value right before the step).   Do you see any immediate benefit or red flag of this "campaign" specific record type approach (in SFDC? in Marketo?)

Hello,I am a member of a team that inherited a very messy instance of Marketo. We recently went over our compliance limit are are trying to remove a large amount of leads that have no marketable value from Marketo.We built a list of people that were in Marketo but not Salesforce. This list amounted to about 31,000 people due to poor database management from the people we inherited the system from. I then followed the steps from this support document: Delete People in a Smart List or List - Marketo Docs - Product Documentation. I built the list in Marketing Activities, selected all, and then finally clicked delete person. I waited almost an hour for the process to run since it was so many people, processed in batches of 200. When it was done, the smart list I had built was empty (besides a few unsubscribes) but when I went to the database tab, the "All People" system smart list still showed the same count as when we started. The people that were deleted were pulled directly from this li

Hi all! I am having this issue, and I need to resolve it. We have our logo in a snippet, when emails get sent out "cslogo-small.png" populates before the preview of the email copy. Any idea how to get rid of this? Ex. below: 

I recently read about DKIM improving email deliverability. Is it recommend to Upgrade to 2048 bits DKIM Keys from 1024 bits? Is this a necessary upgrade? Our website.com DKIM record, which is what was in question and we don’t use in Marketo, has been configured with the current value since we first set up the website.com email in its current form about 7 years ago, and I’m reluctant to make changes without understanding exactly what the changes entail, since it may affect our email functionality.

Hi All,   Currently, I'm using LaunchPoint Integrations with Facebook, Google, and LinkedIn - but for some of our digital buying we use DV360 (Google Display & Video) however, the current integration doesn't seem to share over with the Google LaunchPoint Service.    I was doing some research and seen that it is possible to integrate using LaunchPoint via LiveRamp but couldn't find any documentation on this - do any of you out there have experience with this?   Thanks,Logan

I am trying to set up a "general marketing list" that would receive our weekly email blasts but I'm having trouble defining that smart list. We currently obtain leads through form fills in multiple default programs which each have smart campaigns to send a flow of emails (around 5-7 emails in each program with a wait step between each email). I want to exclude anyone who could currently be in a flow and already be scheduled to receive an email from us in the next few days, but when I try to use the "Not Member of Program" filter, it filters out all leads because everyone is a member of a program (even if they have received all emails from that program). Should I be removing people from programs once they complete the final flow, or is there another way to filter people that I'm missing? We do set a "completed flow" status at the end of each campaign, but if someone has completed one program's flow, they could theoretically still be in another program's flow. We also have a follow-

We implemented OneTrust on our website. Since that time, we have been unable to collect webpage visits from certain high value pages. Has anyone else had similar issues? Troubleshooting with both OneTrust and Marketo has gotten us nowhere. Thanks,Christie

Hi All,  I was wondering if anyone runs into this issue when tracking link clicks in emails!    I noticed that in the results section of our emails smart campaign, clicks show up correctly and give the information of what link was clicked. But when I want to filter down in a separate smart campaign using this smart list : Clicked Link in email, A, B. Link is A. The person does not appear in the list.    Any luck?

MS Dynamics Authentication Protocol announcement     Microsoft is deprecating the WS-Trust authentication protocol for Dataverse on Microsoft Dynamics 365. This means that MS Dynamics 365 customers using Basic Authentication (just ID and password) need to switch to OAuth based connection to use the native Marketo Engage connector before April ’22.       Please follow this doc page to complete the upgrade in a few easy steps.  You may also go through this video for S2S and WebAPI set up steps.     If you own a Sandbox instance, it is recommended to perform the update for the Sandbox environment first followed by Production.         Customer may optionally raise a Microsoft support ticket to extend the date for WS-Trust protocol by a maximum of 4 weeks. You would need to submit it before March 24th 2022 for them to consider it.    You may also post any queries on the process to -

I built a smart campaign so that an email can be sent when someone fills out a form, but an email is not sent when I tested using my personal email and work email. I see two members for "01.Visited"- visiting a landing page, but I don't see any members for "02.Converted"-filled out a form. Obviously, an email is not sent. Can someone please help me understand what I need to change? Below are the screen shots. Thanks for your help!!!