Adobe Marketo Engage General

We're excited to unveil our most prestigious annual recognition - the Adobe Champion Program class of 2025-2026! This celebration honors expert practitioners worldwide, showcasing a diverse community of thought leaders who inspire innovation across our ecosystem.   The Adobe Champion Impact Adobe Champions transcend product expertise to become true change catalysts. Our program provides exclusive opportunities to collaborate directly with product teams, shaping application futures while building global connections with fellow experts through knowledge-sharing and thought leadership initiatives.   2025-26 Program Expansion Achieving Adobe Champion status represents exceptional achievement, with record applicant numbers making selection increasingly competitive. Our expert judging panel carefully evaluates candidates for this prestigious recognition. This year marks our grandest expansion, adding three additional program classes to create our most comprehensive Adobe Champion c

Hey guys! Quick question: How do I know what region is my instance located? I want to subscribe to the Marketo System Status, but I had no idea where is our instance/data center located.  

  Q: When will the new editor be supported in all programs, so I can clone and move local assets? A: Support for the new editor in all programs is planned for the first week of April 2025. Q: Are Snippets still relevant, or should we switch to Fragments? A: Fragments are designed for the new email editor and offer greater flexibility with customizable content. Snippets are still available in the current editor but cannot be used in the new experience. Q: How do fragments differ from snippets? A: Fragments are customizable and can be edited directly in an email, while snippets are static and cannot be edited within the email. Q: Can Fragments be shared across Workspaces like Snippets? A: Not at this point Q: How do I add editable fields? A: Editable fields are part of customizable fragments.   Q: How can I see if our instance has been migrated already to IMS?A: If you are logging to your Marketo instance from experience.adobe.com then your instance is migrated   Q: Can em

You see a series of Unsubscribe Email activities, roughly 5 minutes apart, covering more or less all the emails someone received:   Each one’s Details show they used the List-Unsubscribe header:   Turns out that’s standard behavior of the newish Manage Subscriptions feature in consumer Gmail.   When you go to Manage Subscriptions, Gmail shows you addresses that’ve sent enough marketing email to be trusted, which it then considers a “Subscription”:   Clicking on a Subscription shows emails from that sender that are still in your mailbox:   If you click Unsubscribe on the Subscriptions tab, Gmail visits all the List-Unsubscribe URLs in sequence, waiting 5 minutes between URLs to ensure it doesn’t exceed rate limits. This is mentioned, in a dumbed-down way, in the docs:   Since every Marketo email has a unique List-Unsubscribe header — if it didn’t, we couldn’t track Unsubscribe Email at the asset level! — all emails are individually unsubscribed. This

If someone completes a form (on an LP) where the URL has UTM values included, those values reveal in the form-mail email receipt we receive. Some visitors will arrive at LP and complete form directly, no UTM data. In those cases form-mail receipt should reveal 'direct visit' or 'not available' where I've got the tokens for each UTM property. Due to cookies preserving the end-user's last visit, it is not correctly tracking campaign info IF the end-user is a direct visit to the landing pg... it records the last campaign they interacted with and lists that, incorrectly in the email receipt (form-mail).   Set up that is not working: Key Notes:Place this script in the LP HTML, ideally just before the closing </body> tag, OR in an open text field in footer's HTML. Rich Text Block. (see JS below)  ...I cannot access closing body tag in the form or my LP, so I am utilizing a rich text block in the footer's HTML where I have some other public facing text... I just dropped the sc

Feels weird to be writing about this at such a late date, but there’s misinformation going around, perhaps AI-influenced.   The spur for this post was the erroneous claim that Marketo Forms 2.0 uses REST API names as Form Field names. That is, if the REST API name is email the corresponding form field is <input name="email">.   That’s clearly untrue, as you can see by inspecting the HTML of a basic form:   But even the response I gave on the Nation — No, it uses the SOAP API name — isn’t true 100.00% of the time. Don’t get me wrong: it’s true enough to get you through 99.99% of scenarios, and infinitely true-er than the false claim about the REST API name. It’s certainly true for the system field that holds the lead’s email address, i.e. the one with the default Friendly Name Email.   (Knowing all the different names a field can have makes it harder to refer to fields, right? We usually choose the Friendly Name, even if that one can change over time!) &nbs

Hi community,I've been working with the Facebook Lead Ads API for the past few days. I noticed that it only updates the activity log for people who already exist in Marketo. However, it doesn't create a new person when someone who isn't already in Marketo submits a lead form on Facebook. I'm not sure why it's not working as expected. The API correctly updates the activity "Filled out Facebook Lead Form" in the activity log for people who already exist in the database, so it doesn't seem to be a field mapping issue. I also checked the "Person Source" field, and there's no value indicating "Facebook Lead Ads". Has anyone else encountered this issue before? Any insights or suggestions would be greatly appreciated. Thank you in advance!

Marketo recently added a bunch of new {{trigger.tokens}} that can help reduce the number of nearly-redundant trigger campaigns, always a good thing.   Some of the tokens are relatively “raw,” though: they output unique IDs, not friendly names. Massaging those into values suitable for people like sales owners takes a little work.   Going global to avoid local bloat We had a request the other day for alerts on Program Status is Changed, where the New Status is in a list of interesting statuses and the program is any program in the instance. The alert email also has to include the new status.   Such a campaign can of course be added at the program level: trigger on Program Status is Changed constrain on Program [is] <this program>, New Status [is] <list> include {{member.status}} in the email   The problem is you’d have to do this for every program, forever. Nobody wants that. Instead, we wanted a single global campaign triggering on Program Status is C

Guys, I am failing to get an idea what will happen to my current Nation profile once I move to a new Marketo instance (with new login details). How will I be able to login to the current profile :?

Have a couple of questions for companies that operate in the EU and how they are impacted with the IAB Transparency and Consent Framework (TCF 2.2) specifically with regard to Marketo's Munchkin code?  If a user does not concent to cookies, and forms are embedded from Marketo into the company's website through Marketo embed codes - is there any impact? I did not see any other discussions relating to this, so if there are any that I should review - would love to see them! Thanks in advance. 

Hi Team, Quick question - I created a test landing page template and created a table in the template. Then it was visible in the inherited landing page. Just for testing, I removed the table in the template and replaced it with div class. But the changes were not reflected in the landing page. is it because of the table being replaced by the div in the template? any ideas / suggestions please?Thanks!

知っている方がいたら教えてください。   サンドボックスの環境で、1つのキャンペーンを作成しました。 特定の行動をした人がいた場合、自分にメールが来るように設定したのですが、そのメールが届きません。 履歴を見ると、メールが届いた履歴になっていますが、実際には届いていません。 サンドボックス環境では、メールは届かないのでしょうか。 それとも、キャンペーンの何かが間違っているのでしょうか。   Translated by Google Translate: If anyone knows, please let me know. I created a campaign in a sandbox environment. I set it up so that I would receive an email if someone took a certain action, but I haven't received the email. When I look at the history, it shows that the email was received, but it never actually arrived. Are emails not delivered in a sandbox environment? Or is there something wrong with the campaign?

Is there a way to either add an alert when the number of API requests go above a certain threshold or to periodically request this information through an API to create the alert externally? Basically, we'd need the "today's" data from this page:   Thanks 

I'm getting daily notifications from our integrations, there's always a Web Services Error notification, however, I'm curious in why it is always shown at 4am. Does this mean that it logs all errors from previous day and show them in the next morning?  

Hi Everyone, I'm looking for some help with Velocity scripting to auto populate the Email ID (or Asset ID) in order to include this Marketo system Asset ID as a parameter attached to the links in my email. I found a few articles in the community (like this one: https://nation.marketo.com/t5/ideas/email-id-system-token/idi-p/278839#comments) that uses Velocity scripting to extract the email ID from the xMarketoIdHdr header.  I used the script from this post and the VS token I created does work and populated the Asset ID if added to the email as token within a text element. However, when I add this token or variable to my URL as a parameter, this does not appear to work unless I disable my tracking which is what I don't want. So, when I append the URL to include this VS Token parameter, this is the result and the EmailID looks like this (also note that the Asset ID isn't populated here:https://www.example.com/index.html?cta_id=article-ban-masthead&E

Hi everyone,  We recently discovered that Marketo has removed the Forward to Friend functionality, which was a highly requested and successful feature for our teams. Our primary use case was:A business partner forwards an event invitation to a colleague or client. A new email is sent to that recipient. When the recipient registers, Marketo attributes the registration to the forwarded email (helpful for tracking and reporting). Without this feature, we have had issues when people manually forward emails - elements break, tracking becomes unreliable, and attribution is lost. Has anyone found a good workaround or alternative to replicate this functionality?  Thank you!

知っている人がいれば教えてください。   Marketoにキャンペーンを作成しました。 キャンペーンを実行した人のリストを、メンバーから抽出できると思いますが、抽出できる数に上限はありますか？ 例えば10,000を超える人が実行しても、全て抽出できるのでしょうか？   Translated with Google Translate: If anyone knows, please let me know. I created a campaign in Marketo. I think it's possible to extract a list of people who ran the campaign from members, but is there a limit to the number that can be extracted? For example, if more than 10,000 people ran the campaign, can they all be extracted?

Hey Team, One quick question on Dynamic contentIf a Marketo Email Program is scheduled with Recipient Time Zone (RTZ), the email is processed approximately 24 hours before the scheduled send. Once processed and the Send Activity is stamped, no changes to the content are possible.My question is: in the case of an email containing a dynamic content module mapped to a segmentation, will the recipient see the segment value at the time the email was processed, or the updated segment value at the time of delivery?For example, I have a dynamic module that shows the number of items in a cart. At processing time, the recipient had 3 items in the cart, so the segment maps to “3.” By the next day (delivery time), the number has changed to 5 and the segment reflects “5.” Will the recipient see 3 (the value at processing) or 5 (the updated value at delivery)?

These constraints have been confusing, but is someone seeing a behavior where referrer is NOT the URL where the form is embedded and instead it's the URL which directs users to the URL where the form is embedded? And what we usually see as referrer is now the Webpage constraint? Had examples where the URL where I filled out the form was not the referrer.

Hi, I understand the functionality of the system token {{system.unsubscribeLink}}. However, is there a way to make the unsubscribe link clickable—similar to how a standard hyperlink functions? Thanks   

Hi Team, I have requested MSI access from Marketo Admin and received the invite. However, I was also asked to create a Salesforce profile to complete the access setup. I would like to clarify a few points before proceeding:Is sending an Invite through Marketo Admin and Authenticate through salesforce is the correct approach to get MSI access, or is there an other method.When clicking “Activate account with Salesforce”, will this action have any impact on the existing Salesforce contact record.Can MSI users (Remove/Delete) only be managed once I have access to Sales Insight Actions, or is there another way to manage users.Thanks in advance for your guidance. 

Hello!Is there a filter in smart list to find the people who Aborted the email campaign, similar to opened/clicked/bounced. Ref: Email Performance Report - Aborted: Number of emails that could not be delivered and no bounce event was received. An email is automatically termed as Aborted if a response is not received within three days of the email send. Thanks!