Skip to main content
Level 1
Aug 7, 2023 8:32 PM UTC
Solved

How to include first name token in a/b test

Hi everyone,

 

I'm trying to conduct a subject line a/b test including a first name token, but was wondering if I should build the subject line with the token in email editor page where I can use the "insert token" button, or will the first name token pull through correctly if I just include it with the other text in the subject line box in the a/b test edit window?

 

Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Darshil_Shah1
Darshil_Shah1Accepted solution
Adobe Champion, Community Advisor, UG Leader
Aug 7, 2023 8:48 PM UTC

You should be able to use first name token in Subject line AB test (see this post confirmimg the same). You would need to make sure that you have added token in correct format, i.e., {{lead.First Name}}. If it helps, you can always pull the token in the email editor first, copy it, and paste it in the AB test screen where you have you different test variants’ subject lines added.

1 reply

Darshil_Shah1
Adobe Champion, Community Advisor, UG Leader
Darshil_Shah1Adobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
Aug 7, 2023 8:48 PM UTC

You should be able to use first name token in Subject line AB test (see this post confirmimg the same). You would need to make sure that you have added token in correct format, i.e., {{lead.First Name}}. If it helps, you can always pull the token in the email editor first, copy it, and paste it in the AB test screen where you have you different test variants’ subject lines added.

Translate