How to determine what is our current unsubscribe rate?

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Hi all,

Is there a way to determine what is our current unsubscribe rate per given time from overall activities in Marketo?

- Diana

Marketo

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Devraj_GrewalAccepted solution

Level 10

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

Devraj_GrewalAccepted solution

Level 10

Diana,

You can create an Email Performance Report and in the "Setup" include the entire database of emails. Then modify the timeframe for the report, ex. Last 1 month. The resulting report will show all emails sent in the last month and the overall unsubscribe rate.

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Diana_JakubaityAuthor

Level 4

Hi Devraj - thank you so much. Setting this up now.

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