How much modification can I do to the Multi Touch Calculation

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I want to apply my own weighting to the calculation

Marketo

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I don'e believe you can make any modifications to the calculation. it is weighted equally amongst all successful marketing activities.

A

Anonymous

Accepted solution

I don'e believe you can make any modifications to the calculation. it is weighted equally amongst all successful marketing activities.

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Anonymous

Huh, OK. I thought you could modify that calculation. So it is just an even distribution between all of the successes?

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Anonymous

Well, its not quite even. What happens is that a single marketing activity might have multiple successes. So for example, on marketing activity has 5 successes, and 5 other activities have 1 success each. The first marketing activity would get 50% of the attribution, where the other 5 would get 10% each. Does that make sense?

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