How many different forms are your using?

Question

Hi fellow rockers,I'm looking to decrease the maintanance load of having lots of forms. Since we have a web in 7 different languages I'd like to use more standardised forms and then just use 'on web page' contraints and similar in my campaigns. I'm thinking something in the lines of:
		short form
		long(er) form
		progressive profiling form
		PPC form (for use on PPC landing pages)
		Unsubscribe form
Now to my question to the community: how many different forms are you using? Does my examples above make sense to you; am I missing any obvious forms or do you have a brilliant way of dealing with this?//keke

Anonymous · Answer

You're right to deduplicate these. General rule of thumb: never have two forms that look identical.

Short form and progressive profling form should be combined
Longer form should be used specifically to qualify highly motivated prospects, ie on a contact us page when your sales team has too many leads
PPC form can be combined with another form and use parameters to identify PPC leads.
Unsubscribe form will need to be unique

Sign up

Login with SSO

Login to the community

Login with SSO