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Anonymous
May 18, 2015 8:16 PM UTC
Solved

How is Original Referrer Populated?

What information is used to populate Marketo's "Original Referrer?" It looks like it is using the Referrer Header from the form fill out event. Any ideas?

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SanfordWhiteman
SanfordWhitemanAccepted solution
User Group Leader
Sep 20, 2022 9:37 PM UTC

I have many "Original Referrer" web sites that are not my own. Yet the inbound UTM fields have captured nothing. Does this mean the lead came from these sites? How would Marketo have this information if there was no UTM tracking link?


All browsers (forever) have supported the document.referrer property, which represents the previous page or referring document.

What's present in the document.referrer varies based on what the previous page agrees to send. By default, in modern browsers, it will show the hostname (but not path or query string) of the previous page.
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7 replies

Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe Employee
Adobe Employee
May 18, 2015 10:26 PM UTC

Hi Courtney,

That is partially correct.  The Original Referrer will be captured from the first web activity associated to a record, such as a Clicks Link, Visits Web Page, or Form Fillout.

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Anonymous
Jun 11, 2015 4:40 PM UTC

Is it possible to populate this field on a list import? I have a lead vendor that can give me the referrer URL, would love to post it to the original referrer field

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Anonymous
Jun 11, 2015 6:13 PM UTC

Hi Dexter,

Original referrer is a system Managed field and cannot be updated through list import.

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