Skip to main content
TyronPr
Adobe Champion and User Group Leader
Adobe Champion and User Group Leader
Nov 19, 2020 5:28 PM UTC
Solved

How does Marketo unanonymize leads synced from Salesforce?

I have a lead who Marketo was able to bring in anonymous activity for prior to their becoming a person via salesforce sync. How was Marketo able to do this when this person did not have an email to associate with the SFDC lead coming in?

 

I understand that Marketo cookies leads and when they fill out a Marketo form and become a person Marketo can match their cookied, pre-form fill behavior with this new email and person that has been created. In this case, however, I cannot see what Marketo is using to make the association.

 

Any thoughts?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
SanfordWhiteman
SanfordWhitemanAccepted solution
User Group Leader
Nov 19, 2020 8:36 PM UTC

What are the later events? That's where you'd see the form, the clicked link, etc. which would retroactively merge the previously anonymous activities.

5 replies

TyronPr
Adobe Champion and User Group Leader
TyronPrAdobe Champion and User Group LeaderAuthor
Adobe Champion and User Group Leader
Nov 19, 2020 5:32 PM UTC

@sanfordwhiteman any thoughts?

Translate
SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group LeaderAccepted solution
User Group Leader
Nov 19, 2020 8:36 PM UTC

What are the later events? That's where you'd see the form, the clicked link, etc. which would retroactively merge the previously anonymous activities.

Translate
Josh_Hill13
Level 10
Nov 20, 2020 6:50 PM UTC

Right.

 

Marketo does not show you Anonymous data or the cookie IDs.

Translate