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Level 2
Jul 13, 2021 12:14 AM UTC
Question

How do I use a smart campaign to send 4 different emails based on criteria

Hi.

Can a smart campaign send 4 different emails based on several different criterias? For example, if lead has  (received/delivered) “xyz” then send email one or if lead has (received/delivered) “abc” then send email 2.

 

Basically, can I create and IF/Then statement and based on the criteria the smart campaigns this email or that email. 

Thanks!

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6 replies

SanfordWhiteman
User Group Leader
User Group Leader
Jul 13, 2021 1:07 AM UTC

Not sure what “has” means in this case, but generally: sure, using Add Choice in the Send Email flow step.

 

But also be careful that you aren’t wasting work this way. How different are the emails, really? Can they not use Dynamic Content or Velocity?

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kklugAuthor
Level 2
Jul 14, 2021 11:06 PM UTC

Hi.
Thanks for the advice. "Has" means delivered/received email, which I updated in my posting to avoid confusion. Per your suggestion, I used the "choice" option in the flow part of my smart campaign, so it reflects the If/Then statements that I was needing. The emails are different and the dynamic content does not work with "in the past" or "before" criteria/filter. And, we don't have velocity, unfortunately.
Thanks for the advice.

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SanfordWhiteman
User Group Leader
User Group Leader
Jul 15, 2021 1:31 AM UTC

And, we don't have velocity, unfortunately.

How do you figure? What kind of subscription do you have that doesn’t have Velocity?

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