How do I add google analytics tracking code to an A/B landing page test group?

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Hi there,

Question - does anyone know how to add google analytics tracking to an A/B test group. I'm unsure whether everything on the page would appear under the same URL in analytics or if there's actually a way of splitting the two pages out. Ideally, I'd like to drill deeper into the metrics for the two test pages. At the moment when i use the reporting settings or Marketo landing pages I can only see total views and # of conversions. We'd like to be able to see unique, avg. time on page, etc.

Let me know if you have a solution - thanks!
Laura

Marketo

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Accepted solution

Laura,

I think the landing page "switching" is done server-side, so you would have to do something on the page itself to differentiate between the variations. Setting a custom variable or using event tracking may help.

You may want to also evaluate something like Visual Website Optimizer or Optimizely to help out with more detailed testing stats.

Michelle_Tizian

Level 10

I add the Google Analytics code in the landing page templates. It's easier that way.

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Anonymous

Ok thanks Michelle, but question on that - do you have to generate two different snippets for landing page A vs. landing page B?

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Anonymous

Accepted solution

Laura,

I think the landing page "switching" is done server-side, so you would have to do something on the page itself to differentiate between the variations. Setting a custom variable or using event tracking may help.

You may want to also evaluate something like Visual Website Optimizer or Optimizely to help out with more detailed testing stats.

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Michelle_Tizian

Level 10

Hi Laura,

I think Jason's suggestion above might be more useful than what I suggested earlier for the items you want to track.

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Anonymous

Thanks for the suggestions!

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