How can I make sure we aren't marketing to previously deleted contacts?

Question

I want to ensure we aren’t marketing to contacts we have deleted or deactivated from CRM. I performed two tests – one delete and one deactivation.

Test #1

Deleted "Kathy" from CRM on 10/05/15
Kathy Gerum still exists in Marketo
In Marketo the field of “Microsoft is Deleted” is set to “true”
There was also the Activity Type of “Delete Lead from Microsoft” was logged

Test #2

Deactivated "Claudel" in CRM on 10/06/15
Claudel Robert still exists in Marketo
In Marketo the field of “Microsoft is Deleted” is set to “true”

Recommendations? What can I do to make sure once they are deleted in our CRM that they are deleted from Marketo?

JohnCl9 · Answer

Hi Kristi,You could set up a trigger campaign that would wait for that Microsoft Is Deleted field to be set to true. The flow for the campaign would be a Delete Lead flow step, which would delete them in Marketo as soon as the Microsoft delete activity was logged.John

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