How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Question

Hi there! Just wanting to ask what the best process is for implementing GTM code into my Marketo landing pages? I assume this would be just like any standard implementation (e.g. place the code at the top of the <body> tags within the landing page template (Guided landing pages)).

SanfordWhiteman · Accepted Answer

Yes, if it's a global script, you'd hard-code it in the template.If there's a need for some kind of conditional include, you can use a mktoBoolean.

Anonymous · Answer

I create snippets for all my GTM Tags as sometimes we need to leave the GTM tag off.I then add them using a Marketo variable to the global template in the head.

I also place a "No Script version just under the tag

It works for us but you need to remember to add the Snippet on each page build.

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