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AMDH
Level 2
Mar 15, 2023 2:54 PM UTC
Solved

How are you handing CPPA Opt-In

Hi all -

Does anyone know how Marketo's Do Not Track function fits into the opt-out signal requirement for CCPA compliance? Does Marketo "listen" for the opt-out signal?  What Smart List filters should be used to track Do Not Track activity on a person's record?

Thanks.

Annmarie Hummer

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SanfordWhiteman
SanfordWhitemanAccepted solution
User Group Leader
Mar 15, 2023 4:05 PM UTC

Does anyone know how Marketo's Do Not Track function fits into the opt-out signal requirement for CCPA compliance? Does Marketo "listen" for the opt-out signal?

DNT will never suffice for regulatory compliance. You need to use a cookie management solution to prevent the tracking cookie from being sent.

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2 replies

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group LeaderAccepted solution
User Group Leader
Mar 15, 2023 4:05 PM UTC

Does anyone know how Marketo's Do Not Track function fits into the opt-out signal requirement for CCPA compliance? Does Marketo "listen" for the opt-out signal?

DNT will never suffice for regulatory compliance. You need to use a cookie management solution to prevent the tracking cookie from being sent.

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AMDHAuthor
Level 2
Mar 15, 2023 7:05 PM UTC

Thanks!

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