Google Chrome phasing out cookies by 2022

Question

Google Chrome Will Phase Out Third-Party Cookies by 2022 – Adweek

Google has announced a 2-year timeline for phasing out third-party cookies. Curious to hear from Marketo: How will this affect Munchkin?

And curious to hear from other marketers in the community: How is this change affecting your plans and strategies in general?

SanfordWhiteman · Accepted Answer

First of all, Marketo Munchkin cookies are first-party cookies. They are referred to sometimes as first-party cookies used in a third-party context, which makes them more vulnerable to tracking protection measures. But they are not third-party cookies, that would completely change the definition.

I've responded in several other threads what to worry about and not worry about w/r/t cookies, please search for those.

Jay_Jiang · Answer

I'm thinking Google won't shoot itself in the foot. It will prepare something in parallel so it can captialise on the change (maybe like becoming a wholesaler of first party data?). Whether or not the whole ad tech industry bows their head and falls in line, wait and see...

"And as with anything we’ll have to wait and see if it will benefit Google more than others."

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