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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
January 21, 2020

First of all, Marketo Munchkin cookies are first-party cookies. They are referred to sometimes as first-party cookies used in a third-party context, which makes them more vulnerable to tracking protection measures. But they are not third-party cookies, that would completely change the definition.

I've responded in several other threads what to worry about and not worry about w/r/t cookies, please search for those.

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5 replies

Jay_Jiang
Jay_Jiang
Level 10
January 21, 2020

I'm thinking Google won't shoot itself in the foot. It will prepare something in parallel so it can captialise on the change (maybe like becoming a wholesaler of first party data?).  Whether or not the whole ad tech industry bows their head and falls in line, wait and see...

"And as with anything we’ll have to wait and see if it will benefit Google more than others."

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    SanfordWhiteman
    SanfordWhitemanAccepted solution
    Level 10
    January 21, 2020

    First of all, Marketo Munchkin cookies are first-party cookies. They are referred to sometimes as first-party cookies used in a third-party context, which makes them more vulnerable to tracking protection measures. But they are not third-party cookies, that would completely change the definition.

    I've responded in several other threads what to worry about and not worry about w/r/t cookies, please search for those.

    Translate
      Briana_Beatty
      Briana_Beatty
      Level 2
      February 16, 2021

      A link to those replies would be super helpful.

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      Briana Beatty
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