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anandraj
Level 3
June 7, 2018
Solved

Form Pre-Fill

Hi,

My thoughts on Form pre-fill option is, when form is integrated with Landing Page or Web page, the pre-population occurs only when lead is known (cookied). Pre-fill doesn’t come from Marketo database. Right?

Thanks

Anand

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
June 7, 2018

Pre-Fill uses values loaded in real-time from the lead record in the Marketo database. I don't know what you mean by "doesn't come from Marketo database" -- it certainly does!

The lookup in the Marketo database is keyed on either an existing cookie or a tokenized URL coming from a tracked email link. It is not actually necessary for the lead to support cookies in the latter case, since the first cookie is not set until after the page loads with the Pre-Fill data.

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18 replies

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
June 7, 2018

Pre-Fill uses values loaded in real-time from the lead record in the Marketo database. I don't know what you mean by "doesn't come from Marketo database" -- it certainly does!

The lookup in the Marketo database is keyed on either an existing cookie or a tokenized URL coming from a tracked email link. It is not actually necessary for the lead to support cookies in the latter case, since the first cookie is not set until after the page loads with the Pre-Fill data.

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anandrajAuthor
Level 3
June 7, 2018

Thanks Sanford.

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