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Anonymous
October 13, 2013
Question

Engagement score if you use a program to send an email

Could you please clarify what needs to be done in order to obtain an engagement score in the case where a program is used to send an email. Should there should be a campaign to change the program status to sucess? Does the score take into account other program statuses (e.g. opened, clicked)? Does the score account for other factors, like unsubscribes? Thanks!
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6 replies

Anonymous
October 14, 2013
Programs/Campaigns are not given an engagement score. As far as I understand.
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Erica_Harris2
Level 3
October 14, 2013
Does that mean that there is no automatic scoring if you use programs in an engagement stream?  
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Anonymous
October 14, 2013
That is what I say is the answer. Campaigns/Programs added to an engagement stream aren't given the same scoring that an email is given.
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Erica_Harris2
Level 3
October 14, 2013
So the Engagement Score will be 0 on the stream if you use programs?  Seems like a big hole in functionality.
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Anonymous
October 14, 2013
no, 0 is a score, it will have no score and be represented by --
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Anonymous
October 14, 2013
In the thread below, Cheryl C says something about it being based on the percentage of program success, though it's not entirely clear to me.

http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PfMOAA0
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