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AWmindtree
AWmindtree
Level 4
Jan 19, 2021 7:06 AM UTC
Solved

Encrypting UTM URLs

Hi All,
We want to encrypt URLs in Marketo. Is there any possible ways to post this encryptions from Server Side? 

Use Case- Want to encrypt UTM details and personal details in the Marketo URLs. 

@sanfordwhiteman Need your assistance in this. 

Thanks in Advance. 

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SanfordWhiteman
SanfordWhitemanAccepted solution
User Group Leader
Jan 20, 2021 7:12 AM UTC
We want to encrypt URLs in Marketo. Is there any possible ways to post this encryptions from Server Side? 


Use Case- Want to encrypt UTM details and personal details in the Marketo URLs. . 

A fine idea, but you're going to need a webhook for both sides (encryption and decryption).

 

In the past, you could encrypt using Velocity alone, though you still needed Call Webhook and a remote service to decrypt the encrypted query param back into plain-text fields.

 

Now, you need to do both via webhook.

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4 replies

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group LeaderAccepted solution
User Group Leader
Jan 20, 2021 7:12 AM UTC
We want to encrypt URLs in Marketo. Is there any possible ways to post this encryptions from Server Side? 


Use Case- Want to encrypt UTM details and personal details in the Marketo URLs. . 

A fine idea, but you're going to need a webhook for both sides (encryption and decryption).

 

In the past, you could encrypt using Velocity alone, though you still needed Call Webhook and a remote service to decrypt the encrypted query param back into plain-text fields.

 

Now, you need to do both via webhook.

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AWmindtree
AWmindtreeAuthor
Level 4
Jan 20, 2021 2:49 PM UTC

Thanks @sanfordwhiteman while doing encrypt and decryption function via Webhook we need to create custom field to store the value. Since we are directly tracing this UTM value in google analytics only , in that case how to handle decryption in GA?

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SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
Jan 20, 2021 9:18 PM UTC
Since we are directly tracing this UTM value in google analytics only , in that case how to handle decryption in GA?

I don't believe there's any way to decrypt hit data in GA itself. You could connect a Sheet to the data and call the decryption function from Apps Script, though.

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