Emails not delivering to personal email addresses

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I have a smart campaign where it's set to send someone an email after they fill out a form, however the email won't deliver unless it's a business email. I looked and there are no form restrictions or anything saying that the email cannot send unless it's a business email. Any ideas as to why?

Marketo

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SanfordWhiteman

User Group Leader

Can you supply more detail here, please?

You say the emails are not delivering — do you mean they have a Sent Email in the Activity Log, but no Delivered Email? If so, after 24 hours there should at least be a Bounced Email.

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Byoung987

Adobe Champion

It is possible for the email could be going to spam for email addresses that are not business emails. Did you check your spam/junk folder. Also I know with email clients like gmail, if you're using a different from address name from what's in your from email address it will likely go to spam. For example if it looked like this: John Smith <marketing@email.com>

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SanfordWhiteman

User Group Leader

John Smith <marketing@email.com>

This ubiquitous From: header setup will not have any effect on deliverability.

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Byoung987

Adobe Champion

I was just referring to what I've seen happen with gmail. We tested using the person's actual name and email address vs. their name and a marketing email address, and we found that when it was not their name and their email address it would sometimes go to spam for gmail.

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