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August 22, 2014
Question

Email Resend

  • August 22, 2014
  • 3 replies
  • 1159 views
Hello,

How do I view results of a resent email to understand incremental opens, clicks, ect?

Thanks!
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3 replies

Dory_Viscoglio
Level 10
August 22, 2014
Hi Lindsay, I'm assuming you sent the exact same email both times? You could do an email performance report and use a date constraint. 

Often we clone and change the email slightly for a second pass to test something (subject line, content, etc.) so that we can more easily review the results of the first send to the second send.
August 22, 2014
Got it. So I have a report created for the first email, and all I would need to do is change date criteria to understand the resend? Wouldn't that include any activity that may also still be happening from the first send?
Dory_Viscoglio
Level 10
August 22, 2014
I'm not entirely sure, since the exact same email was used. You could also create multiple smart lists that would be for "was sent email on x date" and "opened email", "was sent email on x date" and "clicked email", etc.