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Hank_Hansen
Level 5
Jan 20, 2017 8:03 PM UTC
Solved

Email Reply Analysis Strategies

We'd like replies received in response to Marketo emails to be recorded in a way that would allow us to efficiently analyze the content in the email replies. One method would be to place rules in the email client that is receiving the email replies to forward the replies to a destination email address that would archive all the replies for analysis.

I'm curious what some other approaches might be? Ideally without requiring manual action for each email reply received. We do use Salesforce and will start using Sales Insight but logging inbound email replies in Marketo using Sales Insight appears to be a manual step.

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Josh_Hill13
Josh_Hill13Accepted solution
Level 10
Jan 21, 2017 2:11 AM UTC

Marketo does not do this. You need a tool like Siftrock. Pretty easy to setup.

3 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
Jan 21, 2017 2:11 AM UTC

Marketo does not do this. You need a tool like Siftrock. Pretty easy to setup.

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Hank_Hansen
Level 5
Jan 23, 2017 5:28 PM UTC

Thanks Josh. I'll take a look.

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Jonny_Corlett
Level 2
Apr 19, 2021 2:33 AM UTC

Siftrock is now part of Drift - venturebeat.com/2018/09/04/drift-acquires-siftrock-to-power-its-new-sales-and-marketing-assistant/

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