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Julie_Colwell1
Julie_Colwell1
Level 4
November 30, 2015
Question

Email Link Performance Report + Smart List = Different Values?

Hi Everyone,

I was wondering if you can help with this, as I have searched the community and couldn't find a solution to this, although there was post similar to this 

(Email Link Performance figures vs. Smart List figures error) I'm seeing a discrepancy between my smart list and Email Link Performance Report. Here is what I have set up:

Smart List

  • Filter "Clicked Link in Email, Email is [EMAIL NAME]".
  • No constraints or anything else added to the filter.
  • 4 Leads

Email Link Performance Report

  • Filter "Clicked Link in Email, Email is [EMAIL NAME]".
  • No constraints or anything else added to the filter.
  • 6 Leads

None of the leads have been merged, and I also tried adding filters such as "Anonymous is False" and "Email Address is Not Empty." I used the same time frame and same email.  Any suggestions or is this a bug I should take up with support?


Thank you!

Julie

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12 replies

Justin_Cooperm2
Justin_Cooperm2
Level 10
November 30, 2015

That only makes sense if you have more than one link in your email and are looking at total leads. Do you?

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Julie_Colwell1
Julie_Colwell1Author
Level 4
November 30, 2015

Hi Justin,

We have 3 different links we want to view and yes, I am looking at total leads.

Thanks!

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Justin_Cooperm2
Justin_Cooperm2
Level 10
November 30, 2015

Yeah, so this makes sense. Here is a quick example for you.

-I send Email X containing 3 links to Lead A and Lead B.

-Lead A Clicks link #1 5 times and also clicks link #2 1 time. Link #3 is not clicked.

-Lead B Clicks link #1, #2, and #3 one time each.

I now go to Marketo and setup a Smart List with Filter "Clicked Link in Email -> Email is Email X"

I get 2 leads.

I now go to Marketo and navigate to Email Link Performance. I find Email X and view the results.

Link #1 shows: 6 Clicks, 66.6% Clicks, 2 Leads, 40% Leads

Link #2 shows: 2 Click, 22.2% Clicks, 2 Leads, 40% Leads

Link #3 shows: 1 Click, 11.1% Clicks, 1 Leads,  20% Leads

Total shows: 9 Clicks, 5 Leads

A bit confusing, but you can think of the total in the Email Link Performance report as Total # Clicks and Total # Unique Clicks. Because there is more than one link, if the same lead clicks several links that is more than one unique click.

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    Anonymous
    November 30, 2015

    In setup there is a time variable, what is this set to?

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    Julie_Colwell1
    Julie_Colwell1Author
    Level 4
    November 30, 2015

    HI Jamie,

    Date of activity is set to "ALL TIME" right now, but I also don't have time constraints on my Smart List either, so I'm not sure why they would differ?

    Thank you for your help!

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