Email level switch to disable click tracking for all links, and honour a per person consent field for link rewriting
SUMMARY
Two related asks, the second building on the first:
1. An email level or template level switch that disables click tracking for every link in an email at once, equivalent to isOpenTrackingDisabled for the open pixel.
2. Allow that decision to reference a person field, so link rewriting is suppressed per recipient at send time rather than fixed per asset.
TODAY
Opting a link out of click tracking is a per link operation only. It requires either unticking "Track Link" on each individual anchor in the Email Designer, or adding the mktNoTrack class to each anchor in the HTML. Adobe Support has confirmed there is no email level, template level or REST API setting that disables click tracking for all links at once, and that no such capability is on a published roadmap.
WHY THIS MATTERS
Under the CNIL recommendation applicable since 14 April 2026, and the Italian Garante deadline of 28 October 2026, click measurement for campaign performance purposes requires consent in the same way open measurement does. Where clicks are in scope, compliance currently means tagging every anchor in every affected email by hand.
In our own newsletters that is 27 tracked anchors per email, repeated for every locale and every send. The failure mode is silent: one untagged anchor produces a tracked click for a person who did not consent, and nothing in the product warns that the email is inconsistent with the consent state it was built for.
There is a further problem that no amount of care solves. Delivered messages contain a bare anchor immediately before the closing body tag, with a tracking href and no content:
<a href="https://click.example.com/NDEwLVhPUi02NzM..."></a>
It is present even when the asset has open tracking disabled. It wraps no visible content and does not appear anywhere in the Email Designer, so it cannot be selected, untracked, or given the mktNoTrack class through any supported means. A customer following Adobe's own CNIL guidance to the letter still ships this element. An email level switch would cover it. Per anchor tagging cannot.
PROPOSED BEHAVIOUR
Phase 1, asset level switch:
A "Disable Click Tracking" setting on the email asset, and ideally on the template, that suppresses link rewriting for all links in the email including any platform injected elements.
Exposed on the Emails Asset REST API alongside isOpenTrackingDisabled, so that it can be applied programmatically across a large asset library.
Phase 2, per person evaluation:
Allow the switch to reference a boolean person field instead of a fixed value, evaluated per recipient at send time, so that one asset serves both consenting and non consenting recipients.
Expected outcomes:
Click consent enforced by one setting rather than by remembering to tag every anchor.
Platform injected tracking elements covered, which per anchor tagging cannot reach.
Clicked Link activity generated for consenting recipients only.
No asset duplication.
Velocity can already apply mktNoTrack conditionally per anchor from a person field, which demonstrates that the per recipient decision is possible at send time. What is missing is a supported switch that applies it to the whole email rather than requiring it to be threaded through every anchor by hand, and that reaches elements the customer cannot edit.
RELATED
Companion idea covering the equivalent problem for open tracking: per person open pixel injection within a single email.
Adobe CNIL guidance: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-designer/cnil-guidance
Emails Asset API: https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/rest/assets/emails