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Anonymous
Aug 28, 2014 6:19 PM UTC
Solved

Email Click Heat Map

Hi All,

Is there a function, or workaround to producing an email heat map in Marketo? I've run my Email Link Performance report that provides me with net clicks per URL, however, in my email the same URL is used in multiple locations. Is there a way to segment each click by URL location within an email?
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Accepted solution
Aug 28, 2014 6:21 PM UTC

You could start tagging your URLs with querystrings to separate them, i.e.

http://yourwebsite.com/?link_location=banner

http://yourwebsite.com/?link_location=section_1

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4 replies

Anonymous
Accepted solution
Aug 28, 2014 6:21 PM UTC

You could start tagging your URLs with querystrings to separate them, i.e.

http://yourwebsite.com/?link_location=banner

http://yourwebsite.com/?link_location=section_1

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Dory_Viscoglio
Dory_Viscoglio
Level 10
Aug 28, 2014 6:49 PM UTC
Like Jason said, I will typically tag links when I have the same link multiple times in an email. Anything after a ? can be picked up as a query string. 
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Anonymous
Jan 30, 2017 5:33 PM UTC

Hi. Stumbled upon this post, as I would like to get some data on where recipients are clicking. Do you know if these work with Google Analytics UTM codes?

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Dory_Viscoglio
Dory_Viscoglio
Level 10
Jan 30, 2017 7:43 PM UTC

Hey Jack, the main thing is that you want to ensure that the links have something different about them. So, UTM codes probably won't do much for determining which links within the actual email were clicked, unless they have different UTM codes.

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