Dynamic preheader solution?

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Looking for alternative solutions to adding dynamic preheader text. Our emails must be bilingual, so dynamic content is ideal. What workarounds are others using to solve this problem?

Marketo

Darshil_Shah1

Adobe Champion, Community Advisor, UG Leader

Are you using anything at present to populate the dynamic pre-header text?

One way is to use the velocity/other custom my/person tokens to personalize the pre-header text, refer this post from Courtney here.

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Jo_Pitts1

Community Advisor

@darshil_shah1 ,

Courtney's approach is solid... BUT it can lead to confusion as the email editor also has a location to enter pre-header text now. As long as users are well trained to NOT use Marketo's built in pre-header 'editor' then it can work fine. It also burns a segment!

I like the Velocity approach you proposed. But then again, those who know me will find that unsurprising :)!

Cheers

Jo

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Darshil_Shah1

Adobe Champion, Community Advisor, UG Leader

Yes thank you, @jo_pitts1! The OOTB built-in pre-header in Marketo must not be used with this as it’ll be added before the invisible span pre-header in-case both are used in the email.

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