Investigating
Dynamic Email Content Based on "if / else" Statements
It's possible to create dynamic email content based on field values in Marketo by building tokens and custom fields of type "formula". This works, but over time, you end up having many, many custom fields that you may only have needed for a very few emails.
It would be better if Marketo was able to handle if / else statements on the fly :
{if fieldname="Industry" fieldoperator="=" fieldvalue="FINS" } ABC Widgets has many products for the financial services industry....{else}ABC Widgets offers robust products for all leading industries...{endif}
Another example:
{if fieldname="Job Title" fieldoperator="=" fieldvalue="CEO" } As the Chief Executive officer of your organization, you can appreciate....{else}You can appreciate...{endif}
Any chance we could get this feature?
It would be better if Marketo was able to handle if / else statements on the fly :
{if fieldname="Industry" fieldoperator="=" fieldvalue="FINS" } ABC Widgets has many products for the financial services industry....{else}ABC Widgets offers robust products for all leading industries...{endif}
Another example:
{if fieldname="Job Title" fieldoperator="=" fieldvalue="CEO" } As the Chief Executive officer of your organization, you can appreciate....{else}You can appreciate...{endif}
Any chance we could get this feature?