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amishra
Level 3
Aug 23, 2023 12:24 AM UTC
Solved

Dynamic content - Non Marketo landing pages

Hi All,

 

Curious to know is there a way to personalize the website (wordpress) block based on lead stage in Marketo. +

For instance show a different CTA to MQL leads than SQL leads.

 

Regards

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SanfordWhiteman
SanfordWhitemanAccepted solution
User Group Leader
Aug 23, 2023 1:56 AM UTC

Yes. You can leverage my custom Pre-Fill JS solution (search past posts for links) to manipulate any content you want on non-Marketo pages. They just need to share a domain suffix with a Marketo LP domain, i.e. www.example.com  and pages.example.com share example.com.

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5 replies

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group LeaderAccepted solution
User Group Leader
Aug 23, 2023 1:56 AM UTC

Yes. You can leverage my custom Pre-Fill JS solution (search past posts for links) to manipulate any content you want on non-Marketo pages. They just need to share a domain suffix with a Marketo LP domain, i.e. www.example.com  and pages.example.com share example.com.

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    Jo_Pitts1
    Community Advisor
    Jo_Pitts1Community Advisor
    Community Advisor
    Aug 23, 2023 4:15 PM UTC

    @amishra and @sanfordwhiteman ,

    and FWIW - I have done exactly that.  Load a hidden Marketo form onto the website, prefill it, and use the contents to control what the CMS pulls.

     

    The client was blown away.

     

    Cheers

    Jo

     

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    SanfordWhiteman
    User Group Leader
    SanfordWhitemanUser Group Leader
    User Group Leader
    Aug 23, 2023 6:40 PM UTC

    No need for a form even. You have the fields in JS either way.

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    Darshil_Shah1
    Adobe Champion, Community Advisor, UG Leader
    Darshil_Shah1Adobe Champion, Community Advisor, UG Leader
    Adobe Champion, Community Advisor, UG Leader
    Aug 23, 2023 4:31 AM UTC

    @amishra, here's the link for your ready reference: https://blog.teknkl.com/pre-fill-any-site-any-form/

     

    You can also explore the Web Personalization (RTP) module of Marketo to deliver personalized web experiences to your web visitors based on their marketing data (stage, persona, etc.). You'd need to deploy the RTP JS on your website and create the required web segments and campaigns for personalization. Worth mentioning that this module isn't included in the standard subscription bundle and needs to be purchased separately.

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