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Jan 28, 2016 5:21 PM UTC
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Does Marketo Prevent a lead from receiving the same email twice?

Hi all:

If a lead has already received an email once from campaign A, and then I try to send the same email from Marketo Sales Insight, will Marketo prevent it from going out?

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JohnCl9Accepted solution
Adobe Employee
Jan 28, 2016 5:24 PM UTC

Hi Jamie,

Marketo will not prevent the email from going out a second time in the scenario you described.

Marketo does make sure that only one email goes to a specific email address if there are duplicates that go through a Send Email flow step in a campaign, and Marketo will prevent an Engagement Program from sending content to a lead if they've received it from any other source in your instance.  Those are the two times Marketo can automatically prevent duplicate content.

John

6 replies

Justin_Cooperm2
Level 10
Jan 28, 2016 5:22 PM UTC

Nope, it won't.

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Jan 31, 2016 5:36 AM UTC

Bummer!

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JohnCl9Adobe EmployeeAccepted solution
Adobe Employee
Jan 28, 2016 5:24 PM UTC

Hi Jamie,

Marketo will not prevent the email from going out a second time in the scenario you described.

Marketo does make sure that only one email goes to a specific email address if there are duplicates that go through a Send Email flow step in a campaign, and Marketo will prevent an Engagement Program from sending content to a lead if they've received it from any other source in your instance.  Those are the two times Marketo can automatically prevent duplicate content.

John

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Jan 31, 2016 5:37 AM UTC

Thanks for the clarification John!

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