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Mark_Wallace1
Mark_Wallace1
Level 4
May 24, 2017
Question

Does anyone set a contact by type of email addr personal or corp?

Hello,

Just wondered if you are identifying your leads as "has personal email addr" or "has corporate email addr"

I determine responses based on whether a corporate or personal email address has been used.

I'm thinking of making a setting as the lead comes in to simplify some programs and remove some duplication.

Also my legal advice is currently that the rules of emailing a personal address are different to that of a corporate address.  Therefore this would make the selections for emails simpler.

Just wondering if others are going down that road.

thanks

Mark

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1 commentaire

Devraj_Grewal
Devraj_Grewal
Level 10
May 24, 2017

Mark,

Since we are B2B, we very rarely have leads with personal email addresses. When they do come in, you can create a custom boolean field (ex. "free email address") that populates if it is a free email address.

Smart list:

(lead is created

or

data value changes: email address)

and

email address contains: @gmail.com, @yahoo.com, @hotmail.com, etc.

Flow:

change data value: free email address: true

Then you can filter these leads appropriately. Also create an offboarding campaign to make "free email address: false" when the new email address does not contain @gmail.com, @yahoo.com, @hotmail.com, etc.

You can also restrict free email addresses from filling out your forms: http://developers.marketo.com/blog/restrict-free-email-domains-on-form-fill-out/

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