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Anonymous
January 6, 2015
Question

Difference Between "Member" and "Engaged" in Engagement Engine?

Can someone help me understand the differences between "member" and "engaged" in an engagement engine program? When I add new contacts to an engagement program, I am asked if I want to add as a member or engaged? I just want to understand the differences and use cases.

Thanks,
 

Steve

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3 replies

Adam_Vavrek1
Adam_Vavrek1
Level 8
January 6, 2015
A Member is anyone who qualifies or is added to the Engagement Program. Engaged is a Program Status that you define, usually in the Flow step. 
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Anonymous
January 6, 2015

Thanks Adam. Do you mind giving me a real life example of how engaged might be useful?

Appreciatively,
 

Steve

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Adam_Vavrek1
Adam_Vavrek1
Level 8
January 6, 2015
Maybe it's clicked a link in an email or leads who have responded to an email. It could even be a change of Lead Status or form completion that removes them from the Engagement program.
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