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Level 2
February 15, 2021
Question

definition of "Contacts" in Marketo

I'm currently looking for the definition of "Contacts" in Marketo. As I'm new to it, I'm quite confused about when to make a difference between a contact/lead/person. 

 

Also, when do I start paying for a contact in Marketo? Is there a documentation about it on the Marketo side?

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5 replies

Balkar_Singh
Adobe Champion, Community Advisor, UG Leader
Adobe Champion, Community Advisor, UG Leader
February 15, 2021

'People' is a new name for what used to be 'Leads' - It's updating gradually across all Marketo Instances.

For Marketo, there's no concept of Contacts - Marketo calls everyone as 'People' - the record can be a Lead or a Contact on SFDC side.

Therefore, regardless of whether the 'Person' in Marketo, is a 'Lead' or 'Contact' in SFDC - the Person is a Person/Lead in Marketo.

 

As per Marketo Glossary - In Marketo Engage, lead is the previous term (replaced by person) used to describe an individual in your Marketo database that you're engaging with through your marketing campaigns. In your CRM, a lead may represent a different concept (i.e., an individual associated with an opportunity) independent of Marketo's functionality. 

 

Hope this helps!

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Vinay_Kumar
Community Advisor and User Group Leader
Community Advisor and User Group Leader
February 15, 2021

Agreed!

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JessicaMeyers
Level 3
February 15, 2021

Marketo - in terms of contracting calls people "contact records" 
but in terms of everything else - they are people. If your database is synced to Salesforce you are able to see if the record is a lead or contact on the "Lead Info" tab of a record. 

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SanfordWhiteman
Level 10
February 15, 2021

Also, when do I start paying for a contact in Marketo?

Any record on the known side of your database counts against your subscription limit. Note a known record need not have an email address, nor do any other fields need to be non-empty. The only important thing is that it's not anonymous.

 

Anonymous records, which are created by someone browsing your site with Munchkin enabled but without any "identifying marks" (clicking a Marketo-tracked email, filling out a Marketo form) aren't counted.

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Michael_Florin-2
Level 10
February 16, 2021

Just wanted to add that the field "SFDC Type" tells you if a Marketo person is a Salesforce Lead or Contact.

 

 

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