Skip to main content
Level 2
Feb 15, 2021 11:21 AM UTC
Question

definition of "Contacts" in Marketo

I'm currently looking for the definition of "Contacts" in Marketo. As I'm new to it, I'm quite confused about when to make a difference between a contact/lead/person. 

 

Also, when do I start paying for a contact in Marketo? Is there a documentation about it on the Marketo side?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

5 replies

Balkar_Singh
Adobe Champion, Community Advisor, UG Leader
Adobe Champion, Community Advisor, UG Leader
Feb 15, 2021 12:05 PM UTC

'People' is a new name for what used to be 'Leads' - It's updating gradually across all Marketo Instances.

For Marketo, there's no concept of Contacts - Marketo calls everyone as 'People' - the record can be a Lead or a Contact on SFDC side.

Therefore, regardless of whether the 'Person' in Marketo, is a 'Lead' or 'Contact' in SFDC - the Person is a Person/Lead in Marketo.

 

As per Marketo Glossary - In Marketo Engage, lead is the previous term (replaced by person) used to describe an individual in your Marketo database that you're engaging with through your marketing campaigns. In your CRM, a lead may represent a different concept (i.e., an individual associated with an opportunity) independent of Marketo's functionality. 

 

Hope this helps!

Translate
Vinay_Kumar
Community Advisor and User Group Leader
Community Advisor and User Group Leader
Feb 15, 2021 3:58 PM UTC

Agreed!

Translate
JessicaMeyers
Level 3
Feb 15, 2021 6:51 PM UTC

Marketo - in terms of contracting calls people "contact records" 
but in terms of everything else - they are people. If your database is synced to Salesforce you are able to see if the record is a lead or contact on the "Lead Info" tab of a record. 

Translate
SanfordWhiteman
User Group Leader
User Group Leader
Feb 15, 2021 7:31 PM UTC

Also, when do I start paying for a contact in Marketo?

Any record on the known side of your database counts against your subscription limit. Note a known record need not have an email address, nor do any other fields need to be non-empty. The only important thing is that it's not anonymous.

 

Anonymous records, which are created by someone browsing your site with Munchkin enabled but without any "identifying marks" (clicking a Marketo-tracked email, filling out a Marketo form) aren't counted.

Translate
Michael_Florin-2
Level 10
Feb 16, 2021 10:14 AM UTC

Just wanted to add that the field "SFDC Type" tells you if a Marketo person is a Salesforce Lead or Contact.

 

 

Translate