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Kelly_Harman
Kelly_Harman
Level 2
December 18, 2018
Question

CRM Creating Programs in Marketo

Does anyone else have Dynamics and has used the feature to have CRM create programs in Marketo? My team wants to try this an I think its a bad idea. Would love to hear other peoples experiences.

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7 replies

Josh_Hill13
Josh_Hill13
Level 10
December 18, 2018

Just think about the entire process and risks and rewards.

Test it.

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Dave_Cunningham
Dave_Cunningham
Level 4
December 19, 2018

I am not aware of any feature in Dynamics that would allow you to create programs in Marketo. I don't think this is possible with their current native integration. We actually have a fair amount of customization in our Dynamics instance that allows us to do this by leveraging Marketo's APIs, but I'd love to move away from this setup if possible!

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Gerard_Donnell4
Gerard_Donnell4
Level 9
December 19, 2018

@Dan Stevens.​ I hope you do not mind me tagging you in these threads when I see them   I kind of feel if its a Dynamics question then you are the Guru.

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Dan_Stevens_
Dan_Stevens_
Level 10
December 19, 2018

No, that's fine, Gerard.  I don't get out to the community as often as I used to.  This helps focus me to the right threads.

As Dave mentions, I too am not aware of any native functionality to do this - and even if it was, agree that it's a bad idea.  Especially since Marketo does not natively sync to the campaign entity in MSD.  So what would trigger this?  What would make more sense is a central MRM platform like Allocadia - which would be used/required to initiate the setup/budgeting/etc. of any marketing activity.  This would then trigger workflows to setup a request into a project management/request intake platform like Workfront; and then also create the program in Marketo once the request has been accepted by a member of the MOPS team.  Something like this (this was taken from a recent webinar presented by Comvault - where they use SFDC instead of MSD):

The good news is the Marketo natively syncing to the MSD campaign entity is on their short-term roadmap and hopefully will be available in Q1 2019. 

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    Kelly_Harman
    Kelly_HarmanAuthor
    Level 2
    December 21, 2018

    Yea, I think something like this sparked the thought for them. I'm feeling very opposed to having other services create programs in Marketo. I think it would make more sense for my team to create them that way we could use templates that already have tags and other items setup correctly. I just wanted to know if anyone else has had Dynamics create programs in Marketo. Here is a screenshot of what they were thinking. 

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