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BFox
BFox
Level 2
Dec 22, 2020 4:54 PM UTC
Question

Contact Creation/List Upload in SFDC Causes Marketo to Create Dupe Leads

We recently discovered an issue. When uploading a list of Contacts in SFDC with Data Import Wizard, or when Contacts are pulled into SFDC from ZoomInfo, Marketo then creates a duplicate Lead record.

 

How do we prevent this? I understand we likely should do all list uploads through Marketo, but how do we prevent this from happening when a Contact is pulled into SFDC from ZoomInfo?

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4 replies

SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
Dec 22, 2020 7:41 PM UTC

As long as people can flow in from SFDC who already exist in Marketo, you can't avoid this happening. You have to merge people on one side or the other, potentially using an auto-merge tool.

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BFox
BFoxAuthor
Level 2
Jan 6, 2021 8:52 PM UTC

So we are actually seeing this when a net-new person is added to SFDC (who doesnt exist in either SFDC or MKTO)

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SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
Jan 6, 2021 10:45 PM UTC

A single new record in SFDC, not created anywhere else (i.e. not simultaneously created in Marketo because of form misbehavior/misdesign) is creating 2 records in Marketo?

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