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Elise_Hudson1
Elise_Hudson1
Level 3
April 22, 2019
Question

Champion Tips and Tricks with Kyle McCormick


In this edition of the Champion Tips and Tricks series, we asked Marketo Champion, @Kyle McCormick, to share his Top 3 Best Practices for using Marketo.

Let us know what you think in the comments below.

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    17 replies

    Grace_Brebner3
    Grace_Brebner3
    Level 10
    April 22, 2019

    Totally agree on the data front. Not understanding this can mean errors as simple as missing a set of people who had valid reasons to be included in a campaign, or as major as a compliance breach... eek.

    And TOKENS! All the tokens.

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    karanhari-1
    Level 7
    April 22, 2019

    Great tips @Kyle McCormick​

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    Heather_Correa
    Heather_Correa
    Level 3
    April 23, 2019

    YES to data normalization! Whenever I start at a new company I spend a good month making sure I understand our database and normalize data as much as possible.

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    Cayce_Armstrong
    Cayce_Armstrong
    Level 4
    April 23, 2019

    These are all very helpful! I wish I had understood tokens better when I first set up my Marketo account. It would have saved me TONS of time and effort!

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    Cayce Armstrong
    Jackie_Potts
    Jackie_Potts
    Level 6
    April 23, 2019

    Great tips!

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    Devraj_Grewal
    Devraj_Grewal
    Level 10
    April 23, 2019

    Great tips, Kyle.

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    Beth_Massura
    Level 6
    April 23, 2019

    Awesome tips! I highly recommend making a data dictionary to explain each field in the Marketo database: details on what it represents, sources (if applicable), field type, how it should and shouldn't be used, etc.

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      Eitan_Rapps1
      Eitan_Rapps1
      Level 4
      April 24, 2019

      Great stuff right here

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      Eitan Rapps
      Loren_Posendek
      Loren_Posendek
      Level 4
      April 24, 2019

      Awesome tips, Kyle! Data normalization is spot on - not only from an accuracy/relevance perspective in Marketo, but also from a system perspective to avoid any CRM sync errors.

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      Amy_Goldfine
      Amy_Goldfine
      Level 9
      April 26, 2019

      Yes! I have found this to be such a great resource for me and other team members.

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      Amy GoldfineMarketo Champion & Adobe Community Advisor
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