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Anonymous
February 27, 2015
Solved

Champion/Challenger Email Subject Line - No Opens

We created a champion/challenger subject line test. We got stats for the Champion, but  zero opens, clicks, unsusbcribes for the Challenger. 
We spit the list so it was 50% Challenger and 50% Champion.
Could that be right? Any ideas what's going on?

 
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Dory_Viscoglio
Dory_ViscoglioAccepted solution
Level 10
February 27, 2015
Yup, they only added that warning to the main "Add a Champion/Challenger" page even though there are a lot of different pages related to Champion/Challenger tests... 

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8 replies

Josh_Hill13
Josh_Hill13
Level 10
February 27, 2015
How many people did it go out to?

Did you add yourself to the seed list?
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Dory_Viscoglio
Dory_Viscoglio
Level 10
February 27, 2015
Michelle, did you do this as a batch or triggered campaign? Champion/challenger only works on triggered campaigns. Not batch campaigns. 
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    Anonymous
    February 27, 2015
    HI Dory! We used this in a batch campaign to send a webinar invitation. Man, the knowledgebase article never stated that it only works for trigger campaigns!!! Ah okay well lesson learned then! Thanks!
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    Dory_Viscoglio
    Dory_ViscoglioAccepted solution
    Level 10
    February 27, 2015
    Yup, they only added that warning to the main "Add a Champion/Challenger" page even though there are a lot of different pages related to Champion/Challenger tests... 

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    Anonymous
    February 27, 2015
    Yeah I think this point is confusing to a lot of people -- the docs should be updated. 
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    Anonymous
    February 27, 2015
    THANKS for the screen shot Dory! UGH total fail for this round!
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    Anonymous
    May 21, 2015

    Did anyone figure out if there is a way to A/B test on a batch campaign?

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    Mark_Farnell
    Mark_Farnell
    Level 5
    June 24, 2015

    We've developed a method for testing champion/challenger on batch campaigns.  We use it in engagement programs but I don't see a reason for why it wouldn't work for a standard batch.  Basically you have to create two campaigns - the actual email send is triggered by "Campaign is Requested" and the flow in the batch simply requests that campaign.  Here's the discussion: Champion/Challenger Batch Solution #lessonslearned

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