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Debbie_Miles
Debbie_Miles
Level 2
January 21, 2016
Solved

Can you do A/B testing in a default program?

We have complicated programs with trigger campaigns and can not use the Email Send program. Is there any way to add A/B testing to the default program?

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JohnCl9Accepted solution
Adobe Employee
January 21, 2016

Hi Debbie,

The Champion/Challenger setup will allow you to do A/B testing, but this can only be used in trigger campaigns.  You can see more about how to do that in the article below.

Add an Email Champion/Challenger - Marketo Docs - Product Docs

John

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5 replies

Justin_Cooperm2
Justin_Cooperm2
Level 10
January 21, 2016

Champion/Challenger can be used on the email and will work for trigger campaigns and engagement programs.

Add an Email Champion/Challenger - Marketo Docs - Product Docs

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Adobe Employee
JohnCl9Adobe EmployeeAccepted solution
Adobe Employee
January 21, 2016

Hi Debbie,

The Champion/Challenger setup will allow you to do A/B testing, but this can only be used in trigger campaigns.  You can see more about how to do that in the article below.

Add an Email Champion/Challenger - Marketo Docs - Product Docs

John

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Anonymous
January 29, 2016

Hi @Debbie Miles​! Yes you can! In the Flow step, create a Choice in your Send Email action. Then choose Random Sample = 50. You can clone your email and have the two variations sent at the same time. We do it this way so that we can calculate statistical significance.

Let me know if you need more clarification!

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Anonymous
March 1, 2016

Hi @Debbie Miles​! I just wrote up a blog post that outlines how to a/b test in a default program: When Email Programs won't cut it: how to test your emails  check it out!

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Debbie_Miles
Debbie_MilesAuthor
Level 2
April 15, 2016

Thank you!

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