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Joshenser
Level 2
Feb 13, 2023 2:15 PM UTC
Question

Call tracking

Hi Guys,

 

Has anyone had any luck integrating a call-tracking service with Marketo, or can Marketo do it on its own?

 

It makes sense to bring them both together if at all possible.

 

Cheers all.

 

Josh

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3 replies

Darshil_Shah1
Adobe Champion, Community Advisor, UG Leader
Darshil_Shah1Adobe Champion, Community Advisor, UG Leader
Adobe Champion, Community Advisor, UG Leader
Feb 13, 2023 2:19 PM UTC

Marketo doesn't do any call tracking OOTB, but if you have call logs that you want to use in the flows or personalize emails based on them, then you could bring them in Marketo (via custom activity/object).

 

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JoshenserAuthor
Level 2
Feb 13, 2023 4:04 PM UTC

I thought that may be the case, thanks for the response Darshil! 

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SanfordWhiteman
User Group Leader
SanfordWhitemanUser Group Leader
User Group Leader
Feb 13, 2023 5:16 PM UTC

CallRail has a nice little integration with Marketo which creates Custom Activities. You can then use the Marketo REST API to merge people based on Phone Number (or more precisely, a Phone Number mirror field).

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