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Calculating Customer Acquisition costs with Marketo
I'm looking for ideas in how I can use Marketo to aid in customer acquisition cost metrics. We are in the B2B enterprise space. Any recommendations from the Marketo community?
Josh_Hill13Accepted solution
Level 10
June 29, 2015
If you want to calculate ROI, you need:
- Program Performance Report
- RCE Program Opp/Cost Reports
- Program Period Costs filled in.
- Proper Program Status and Acquisition system in place for each program.
- stamping leads with Lead SOurce, Original Lead Source.