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Caryl_Mostacho
Caryl_Mostacho
Level 4
April 15, 2014
Question

Best Practieces for Email Preference Centre

Does Marketo or any Marketo customers have any best practices for setting up Email Preference Centre?
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
April 16, 2014
Yes,

Please see my other threads and this slideshare. There are tons of options, so you need to decide on:
  • channels you'll use - events, roadshows, webinars, emails
  • types of comms - blog, invitations, promos, etc
  • what should be displayed
  • how to manage the lists so you know who opted in/out
  • how to comply with various laws
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
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