Best practice for re-subscribe/opt-in of unsubscribed leads

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Apologies if there's already a few threads on this, but I just wanted to see what other folks have found works best when configuring your forms to re-subscribe/opt people back in that have previously unsubscribed. I know some documentation says just add the Unsubscribed field to each form, hide it and set it to "No" -- but I wasn't sure if it made more sense to just set a universal trigger campaign for any form fill (minus unsubscribe) to accomplish the same?

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Josh_Hill13

Level 10

Hi Matt,

Yes, there are lots of threads on both subscription management and attempting to re-subscribe people. For resubscriptions, you cannot do anything about these people anymore because they unsubscribed. I believe some firms had success with using RTP and retargeting to get people to resub on content offers...of course those would only be active types.

If you have customers, you can include a resubscribe link to your sub mgmt page or a special offer to entice them to resub to regular offers instead of just their operational emails or invoices.

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Dan_Stevens_

Level 10

If we do get customers to re-subscribe (and change unsubscribe to FALSE), does the durable unsubscribed value get changed as well?

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Dan_Stevens_

Level 10

@Josh Hill - do you know the answer to this?

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T

tracitaylor

Level 2

It doesn't seem like anyone has answered the original question. They're not referring to privacy law best practices. They're referring to people who have unsubscribed, come back to the website and fill out a form, but get put back into Marketo as unsubscribed becuase they previously unsubscribed.

I'm encountering the same problem. I have a Trigger set up to delete contacts that unsubscribe. The problem I just discovered, is that if they fill out a new form opting themselves back in, they're still put back into Marketo as unsubscribed, therefore, deleted again.

Should a trigger be set up, so chance the attribute to unsubscribe = false IF someone who was previously unsubscribed fills out a form?

Without going into CAN-SPAM, GDRPR, or CCPA, from a systems perspective, will this work?

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