Background campaign caused list to receive two emails from different programs

Question

I recently created an email campaign nested in a default program. The leads in this program all received the email.
I have a completely separate nurture campaign and somehow these leads received the first email from this program through a background campaign. I have never had this issue and am trying to find out more about background campaigns and how I can prevent them from causing leads to receive emails or join programs I don't want them to. Any help or information is greatly appreciated--thanks!

SanfordWhiteman · Accepted Answer

To be clear, “background campaign” sounds more mysterious than it is.

It’s just a way of saying how a message in a Email Program was sent. All emails have an associated campaign, so Marketo creates one on-the-fly so you don’t have to manually add a Smart Campaign, which would be a maintenance nightmare. The same applies when you right-click and Send Email to one or more people in the database: there’s a campaign created in the background for that as well.

So what we’re really talking about is no different from a manually created Smart Campaign sending an email outside an EP. This is always possible unless you deliberately suppress members of EPs from non-EP sends.

Darshil_Shah1 · Answer

When you say nurture campaign, do you mean Engagement Program or do you have a separate campaign to send out the email? By default as you'd know, the engagement program in Marketo does not send the email to people in-case it was sent earlier.

Sign up

Login with SSO

Login to the community

Login with SSO