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Sarah_McMahen
Sarah_McMahen
Level 2
Sep 9, 2021 7:07 PM UTC
Question

Apple Privacy and Email Conversions

Our email conversions have been declining since the Spring, so I wanted to ask if others are experiencing this decrease as well.  I know that 2020 was an anomaly, but even so, 2021 is lower in comparison to 2019.  Is this a result of less emails being read now combined with the Apple privacy beta rollout this Spring?  Thank you for your feedback!

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1 reply

Adobe Employee
falvaresAdobe Employee
Adobe Employee
Sep 9, 2021 10:13 PM UTC

@sarah_mcmahen 

Have not seen a big impact to our conversions as yet - but wondering if you can run comparisons on people that have not engaged with your content versus if they have done so in the past?

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