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AlexisHughes
Level 3
January 10, 2017
Question

Anchors within an email, directing to different parts of an email

I've been asked to put anchors within an email to direct to different parts in the email - not to direct to a landing page. There are concerns that customers will not scroll through the email content, and it would be better to give them a list of "What's In this Edition" type links at the top of the email. I am hesitant for a few reasons: our emails are not that long, anchors are unreliable in different email clients, and this seems like an older way of thinking about email/web design.

Please let me know what you think!

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2 replies

Nicholas_Manojl
Nicholas_Manojl
Level 8
January 10, 2017

I agree with your sentiments, which are both reasonable and articulate.

It is too unreliable on the client side to know if it works.

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    ChristinaZuniga
    ChristinaZuniga
    Level 9
    January 10, 2017

    My users also wanted this functionality for a newsletter to try to increase engagement further down in the email. I've always had negative experiences with anchors in emails - using them didn't always work and creating them was a gamble. How annoying is it when you click one and your email client doesn't support it? You never blame the client, always the sender.

    I told my team it wasn't possible at this point until more clients allow it's usage.

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