Allow global tokens to be referenced in global (Design Studio) assets

Global tokens have been available in Marketo Engage for a year. Because they live in Admin, not Marketing Activities, it seems logical that they would be available throughout the instance—for example, in new email designer templates and fragments that can be created only in Design Studio, but will ultimately be used in Marketing Activities program assets.

However, this is not the case. Global tokens aren’t visible for selection in the Personalization dialog box when editing templates and fragments. As a workaround, one can manually type the global token name (e.g., {{my.Copyright Year}} ) into the Personalization dialog and ultimately it will resolve (display the global token’s value) in an email asset created in Marketing Activities that leverages the template/fragment.

The typical use cases for global tokens such as copyright year and unsubscribe link are most likely to appear within a template and/or fragment for governance purposes, not added to individual email assets when being edited in Marketing Activities. Without the ability to directly select global tokens when setting up the templates/fragments, the ability to create campaigns in an optimally scalable way is limited. The available workaround is prone to error.