Adding Salesforce IDs as Tokens to a URL

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I am trying to add Salesforce IDs as tokens to a URL link in a CTA button, has anyone tried to do this or knows how to do so? The URL leads to a Qualtrics survey.

Marketo

SanfordWhitemanAccepted solution

Level 10

Like any token. I believe this one is {{lead.SFDC Id}}. You do not need to encode it as it's URL-safe already.

SanfordWhitemanAccepted solution

Level 10

Like any token. I believe this one is {{lead.SFDC Id}}. You do not need to encode it as it's URL-safe already.

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Ryan_Naja1Author

Level 2

Thank you. My main question though is adding the token to an inserted link. Where would it exactly be placed? The URL is a survey and opens with a customized URL for each user that joins, I want to add the token to this so it would be unique to the Lead's unique ID.

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SanfordWhiteman

Level 10

I assume the destination site expects it to be a specific query param, like

example.com?id={{Lead.SFDC Id}}

Guess I don't understand why you'd be using this token if you didn't know where to put it...

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