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Nov 5, 2015 9:30 PM UTC
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Add info to a report

I set up a report to give me a list of leads who have clicked a link in an email. How do I get the report to also show me which link they clicked on?

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JohnCl9Accepted solution
Adobe Employee
Nov 5, 2015 10:04 PM UTC

Hi Kristi,

Is this a smart list or a report you're looking at?  A smart list will give you a list of leads, but you would need to specify which link in the filter if you want to get specific leads for a single link.

You can use an email link performance report, but Analytics in Marketo are more focused on the number of leads that did something, not on the specific leads themselves.  This means you can't really see a list of the leads that clicked from a report, only a smart list.

John

2 replies

JohnCl9Adobe EmployeeAccepted solution
Adobe Employee
Nov 5, 2015 10:04 PM UTC

Hi Kristi,

Is this a smart list or a report you're looking at?  A smart list will give you a list of leads, but you would need to specify which link in the filter if you want to get specific leads for a single link.

You can use an email link performance report, but Analytics in Marketo are more focused on the number of leads that did something, not on the specific leads themselves.  This means you can't really see a list of the leads that clicked from a report, only a smart list.

John

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Josh_Hill13
Level 10
Nov 6, 2015 12:43 AM UTC

You would have to adjust the filter to look at a specific URL and run a separate list for each link you care about.

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