Ad Bridge Custom Audiences - What data is shared?

Question

When I send a custom audience to FB or Google, do I need to create a custom view with only data these platforms match on? Or does Marketo only map those fields with each platform and a custom view is not necessary? I work at a bank and our compliance team needs to understand exactly what data is shared with these platforms for our records.

@Ashley Henderson @Jela Bubic

Jo_Pitts1 · Accepted Answer

@adsso ,The list you use is just to identify the leads.  All lists refer back to the main database and therefore internally it doesn't matter which list a lead is in - you can still reference all the fields (both standard and custom) Marketo will ONLY send the fields required by each platform (for obvious reasons) CheersJo

Adsso · Answer

Hi Nikki, did you get an answer to this ever? I have the same question, esp from a data security perspective.

@Ashley Henderson​ @Jela Bubic​

Sign up

Login with SSO

Login to the community

Login with SSO

@Ashley Henderson @Jela Bubic