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Anonymous
Mar 23, 2016 5:17 PM UTC
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AB emails in a trigger campaign?

Hi everyone -

I would like to send a "welcome" email every time someone fills out a RAQ form. My question is, can I also implement an AB subject line in the flow of this trigger campaign? My team likes two different subject lines, so I'm wondering if this can be done.

Thanks!

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Roxann_McGlump1
Roxann_McGlump1Accepted solution
Level 5
Mar 23, 2016 5:20 PM UTC

Hi Jennifer,

You can use the Champion/Challenger test to A/B test emails in a trigger campaign.  Instructions for doing so can be found here:

Email Tests - Champion/Challenger - Marketo Docs - Product Docs

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2 replies

Roxann_McGlump1
Roxann_McGlump1Accepted solution
Level 5
Mar 23, 2016 5:20 PM UTC

Hi Jennifer,

You can use the Champion/Challenger test to A/B test emails in a trigger campaign.  Instructions for doing so can be found here:

Email Tests - Champion/Challenger - Marketo Docs - Product Docs

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Anonymous
Mar 23, 2016 5:28 PM UTC

Thanks Roxann! I had a feeling that would be the step to take but just wanted to be safe

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