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Level 1
Jun 22, 2022 7:53 PM UTC
Solved

A/B testing metrics don't show the details I need.

Can I get more detail on my A/B test in my email program than what it shows me in the dash? I don't want numbers of clicks/opens. I want %. The same kind of details I get from a regular smart campaign. Is there somewhere I can look in this A/B email program that has more detailed metrics?

 

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Darshil_Shah1
Darshil_Shah1Accepted solution
Adobe Champion, Community Advisor, UG Leader
Jun 23, 2022 3:57 AM UTC

You can create an Email Performance report to get % of Clicks and Opens in the Marketo program. In the report smart list you'd need to select the apt test variant of the email that you wish to get the metrics for (report SL should look like something below):

Make sure to set tha apt date of activity in the report setup and in the SL filter constraint if you’re looking for activities for a specific time period/date.

 

2 replies

Darshil_Shah1
Adobe Champion, Community Advisor, UG Leader
Darshil_Shah1Adobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
Jun 23, 2022 3:57 AM UTC

You can create an Email Performance report to get % of Clicks and Opens in the Marketo program. In the report smart list you'd need to select the apt test variant of the email that you wish to get the metrics for (report SL should look like something below):

Make sure to set tha apt date of activity in the report setup and in the SL filter constraint if you’re looking for activities for a specific time period/date.

 

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CoriJoAuthor
Level 1
Jun 29, 2022 6:33 PM UTC

Thank you so much!

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